Inside EPCOT'S new flagship retail store 'Creations Shop'

Sep 15, 2021 in "Creations Shop"

Opening Day at Creations Shop
Posted: Wednesday September 15, 2021 11:38am ET by WDWMAGIC Staff

Disney has reached another milestone in EPCOT redevelopment with this morning's opening of Creations Shop - the new flagship retail store at the park.

Located in the former Mouse Gear store, in what will become the World Celebration area of the park, Creations Shop has a brand new look and a range of all new EPCOT merchandise.

Watch the video below for a quick look around the store.

The new store has a very up-to-date look, with large floor-to-ceiling windows offering a very open and airy environment. The look isn't all that dissimilar from World of Disney and Uniqlo at Disney Springs, taking cues from the latest retail designs - with a hint of an Apple Store look.

The store has five entrances, allowing guests to enter from all sides the building.

The new range of the "Light & Color" EPCOT merchandise was sold out within minutes of the store opening. Quantity limits were in effect, but the eBay sellers were out in force and stripped the shelves and were even removing merchandise from the display mannequins. Stocks were later replenished. Click the EPCOT Light & Color Collection gallery to see the range.

Creations Shop is open daily from park open to park close. The temporary Mouse Gear store is now closed.

Click the gallery for more pictures of the new Creations Shop at EPCOT.

Discuss on the Forums

Get Walt Disney World News Delivered to Your Inbox

View all comments →

Disney AnalystMar 19, 2023

A little Disneyland love for Epcot.

MisterPenguinJan 19, 2023

Has anyone checked the floor of Club Cool?

cranbizJan 19, 2023

More sticky traps are needed for rodent control. 🤣

Epcot82GuyJan 16, 2023

I think it is very important to distinguish between use of the full Mickey character and Mickey ears/hidden Mickeys in the Parks' design. Historically, they have been very different domains. Is there overlap/a spectrum of the usage, of course. But, there's a huge difference between the use you've highlighted vs. Mickey and team exploring the world via World Showcase/future* vs. Mickey being a full-fledged ambassador and focus in the park. * - I think we all can agree the orange/pink space rainbow future of Mickey and friends would be better than our current world. So, I'm standing by it.

Inspired FigmentJan 16, 2023

This is something the 02-current Journey Into Imagination “With Figment” gets wrong. It’s got a purple dragon in it sure… but he sure isn’t characterized the way he was originally, he doesn’t have the same purpose, nor does the ride even properly showcase or explain the creative process or really get what imagination is and the positive effect it has in society. Infact, it portrays it as an “interference” that’s “upside down”. The focus seems to be more on advertising/tieing in the Honey I Shrunk IP and the other Sci-Fi flicks that involved Medfield College over anything else. Which is a problem. The fact that ‘that’ is the current symbol for Imagination for WDI & Disney as it stands.. says a mouthful to me. Dreamfinder & Figment complimented & were fun personifications of that quality & Journey. ‘That’ was what made us love & connect with them so much. Not ‘just’ the fact that they were a professor & a purple dragon.

Inspired FigmentJan 16, 2023

in order for Imagineering to truly live & flourish. You need free spirited creativity & imagination to do it. Who are two characters and a ride that symbolizes that quality perfectly. Dreamfinder & Figment and the original Journey Into Imagination pavilion. But what was the focus/heart of it? Not a professor and a purple dragon… but ‘imagination’, ‘the creative process’, the ‘various realms’ in which we let that quality flourish. A real world quality that makes Disney & society thrive. Everything begins with a spark of inspiration & Imagination.

Inspired FigmentJan 16, 2023

Mickey is also the mascot of the company because it’s what it started with and began its success with… but it never was supposed to be the ‘sole’ focus/entirety of the company. Not Imagineering. Imagineering was never a place that simply made attractions focused entirely on Mickey Mouse and Friends.

Inspired FigmentJan 16, 2023

Each park requires its own needs of Imagineering. As they utilize different themes & goals. They’re not all the same as Disney sees them now. As ways to advertise their film & tv part of the studio. It was a way to expand entertainment and do ‘new’ things in another dimension, not simply market one or the other.

Inspired FigmentJan 16, 2023

Yeah.. the first idea was a mouse.. but that evolved.. Walt moved on from Mickey as the ‘sole focus’.. also keep in mind it says “The Imagineering way”, not “The EPCOT way”

MisterPenguinJan 16, 2023

Inspired FigmentJan 16, 2023

There’s nothing wrong with having Mickey & Friends & other pre-established characters visit as tourists, in theme. But they should’ve never become the ‘focus’/center point. That is the problem. Dreamfinder & Figment and their ‘message’ especially, should’ve been the focus. The focus was the message & theme of the park, not the characters. That’s what’s been lost.

MisterPenguinJan 16, 2023

Yeah, they tried to keep the rodent out, but, they always find a way to get back in.

Goofy NinjaJan 16, 2023

Yeah, but if you're going to be faithful to the original vision (for the park). Then it should be Figments domain. Since Epcot (the park) was originally supposed to have it's own creations and not focus on the already established characters. I guess that is out the window though.

MisterPenguinJan 16, 2023

Mickey and friends co-host all festivals. But each festival has a main guest host. Which is sometimes Mickey.