Inside EPCOT'S new flagship retail store 'Creations Shop'

2 days ago in "Creations Shop"

Opening Day at Creations Shop
Posted: Wednesday September 15, 2021 11:38am ET by WDWMAGIC Staff

Disney has reached another milestone in EPCOT redevelopment with this morning's opening of Creations Shop - the new flagship retail store at the park.


Located in the former Mouse Gear store, in what will become the World Celebration area of the park, Creations Shop has a brand new look and a range of all new EPCOT merchandise.

Watch the video below for a quick look around the store.

The new store has a very up-to-date look, with large floor-to-ceiling windows offering a very open and airy environment. The look isn't all that dissimilar from World of Disney and Uniqlo at Disney Springs, taking cues from the latest retail designs - with a hint of an Apple Store look.

The store has five entrances, allowing guests to enter from all sides the building.


The new range of the "Light & Color" EPCOT merchandise was sold out within minutes of the store opening. Quantity limits were in effect, but the eBay sellers were out in force and stripped the shelves and were even removing merchandise from the display mannequins. Stocks were later replenished. Click the EPCOT Light & Color Collection gallery to see the range.


Creations Shop is open daily from park open to park close. The temporary Mouse Gear store is now closed.

Click the gallery for more pictures of the new Creations Shop at EPCOT.

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dreday311 hours ago

Really? I listen to that music all the time!

castlecake2.011 hours ago

Correct. It’s a location specific loop including a musical tribute to Tapestry of Nations!

wedenterprises15 hours ago

New music sounds a bit more...bouncy? uptempo? To me it doesn't seem to be the entrance loop.

wedenterprises15 hours ago

Agreed. Colour-changing gives them a nice tool. They can have a standard light if they choose, and then colour-change at special events, or during the beacons of magic etc. Rainbow-theme is set throughout the new Epcot as well with the colour-changing ribbons at the entrance, the flags, SSE lighting, and all of the new branding. It supports what they're implementing park-wide. Epcot isn't trying to be the modern tech-future showcase anymore (they let go of that dream when they got rid of SeaBase Alpha?). That flavour is still there, but overall it's something different. Thematically the colour-changing and rainbow motif works to support the new direction. (With all that being said, I struggle to see how Guardians fits...but...yeah...)

Poseidon Quest16 hours ago

I went through yesterday and can't say that I even noticed any music because it was so loud in there. I've just consulted footage I took and I believe that the new Future World loop continues into the shop. It's difficult to tell over so much crowd noise, but it appears that it's the case.

Brenthodge18 hours ago

So agree. They are overplayed. They’ve lost their novelty and I’m to the point that I cringe when I see them. When programmed creatively I guess they have their place, but it’s just become way to “there” to have any impact any more. looks like the signage at WorldWalMart.

Cmdr_Crimson1 day ago

Epcot EDM Nights...I can deal with that..Just as long as Sandstorm is involved ..

MansionButler841 day ago

I believe the lights will be on all evening. The Beacons have sporadic “shows”.

jrhwdw1 day ago

That will be a huge moment for SSE/Epcot!!!!!!! Question, will SSE/WDW Beacons Of Magic be turned on before sunset like the lighting now? Or do we get the Regular lighting we've had all along until a lighting moment like Frozen Holiday Wish/Castle Dream Lights?

MansionButler841 day ago

I like the new lighting…just wait to you see SSE on 10/1! Epcot has a long term association with the rainbow motif thanks to Imagination and the Fountain of Nations. I actually approve of this. But, that’s just me.

hpyhnt 10001 day ago

I was going back and forth over this, too. On the one had, I loved the old breezeway lighting (don't ask why, I just did) so part of me is happy the new LEDs stay true to that look: But then, like you, there's another part of me that thinks they're going overboard on the color changing; sometimes warm white is all you need. And as much as I like the orderly rows of lights across the ceiling, I also wonder if a completely new look would have been better. Lighting has come a long way in 30 years and rows of exposed LED modules do seem a bit unimpressive. Would an unbroken strip of diffused edge lighting around the breezeway have looked better? Or maybe indirect lighting combined with some kind of ceiling art, like something playing off the colorful stripe motif we've seen on a lot of branding (and construction walls)? I don't know. At least the red neon is gone. That stuff was terrible.

gustaftp1 day ago

It's really nice seeing those windows bright and clear, and the building not painted in garish colors that clash with the architecture. But has been stated ad nauseam... ripping down the other half really seems wasteful and foolish. That space could've been put to better use than a lawn.

jrhwdw1 day ago

So Happy with the Lighting in the Breezeway!!!! I actually saw the lights being tested on Sunday on Streaming The Magic Stream! It looked like Strobes then! Wonder if it'll interact with SSE starting 10-1?

James Alucobond1 day ago

I would probably be even more hopeless as I'm not a lighting designer. Just saying, a painting isn't impressive because of the paint, plasterwork isn't impressive because of the plaster, and lighting isn't impressive because of the bulb. There's an artist or designer behind the medium.