Scentsy logo added to Dumbo attraction as part of 'Smellephants on Parade' coming to Fantasyland at Magic Kingdom

8 days ago in "Fantasyland"

Posted: Monday November 20, 2023 6:45pm ET by WDWMAGIC Staff

The Scentsy logo has been added to Dumbo the Flying Elephant at Walt Disney World's Magic Kingdom.

Scentsy has posted these images of the updated Dumbo marquee on Instagram.

Scentsy entered into a multi-year relationship with the Walt Disney World Resort in 2021, which included the new 'Smellephants on Parade' at Magic Kingdom, an exhibit at the EPCOT International Flower and Garden Festival, and becoming the Official Home Fragrance of Walt Disney World.

At' Smellephants on Parade,' guests entering Storybook Circus will find a casting call from Timothy Q. Mouse, seeking out a "Whiff-sistant" to join Dumbo's newest act. At the ticket booth in front of Big Top Souvenirs, Cast Members will provide a map and sticker sheet to guide guests in their training. "Whiff-sistants" in training will explore Storybook Circus to find a number of Smellephants statues, each with a unique, circus-inspired fragrance - popcorn being one of them.

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RainbowFigmentum5 days ago

The big top souvenir store actually used to smell like cotton candy (it was amazing), IDK if it still smells that way or not b/c I haven't had a need to go into that land since 2017-ish. I had hoped this was the direction that Scentsy was going with the dumbo smell but obviously not. :(

Magicart875 days ago

Dumbo Circus Parade is "orange" leaning. Bright almost lemon-like creamsicle territory with a hint of peach. If you crossed a Myer Lemon fragrance with a Peaches N Creme fragrance you'd probably get DCP. Although, I think a more compelling scent would have been something evoking circus life without the manure note. I feel like if Scentsy were to ever make a companion scent it should be "Pink Elephants on Parade" and lean into Cotton Candy territory. Maybe just me, but I think a scent attraction would be interesting. Although one maybe tied to a different IP.

Richie2485 days ago

This has to be one of the most random sponsorships.... Scents of elephants....

Figments Friend7 days ago

Don’t know about ya’all…. But that Scentsy ‘Dumbo’s Circus Parade’ scent is pretty darn smellsational. Not sure what the scent actually is supposed to be, mind you. But it sure smells nice. When I think of scents associated with circus parades from the days of yore, it is an aromatic blend of popcorn smells combined with animal waste fumes. Thankfully, Scentsy did not go in that direction….. 🐎 -

Rhinocerous8 days ago

EagleScout6108 days ago

lightningtap3478 days ago

I just wish it wasn't sponsored by a sketchy MLM... Probably not the worst sponsor WDW has had though!

Magicart878 days ago

Bandaid and rotten hay!

Disstevefan18 days ago

I gotta look to see if they got the WDW monorail smell......

Disstevefan18 days ago

I am usually sarcastic , but in this case sincere. As much as folks dislike sponsors, it strangely gives me hope.

Cmdr_Crimson8 days ago


Creathir8 days ago

I like the roots of sponsors, but for some reason a brand focused on smells sponsoring a ride about an elephant… eh…

CaptainAmerica8 days ago

I sense sarcasm but. Yes. Literally.

Disstevefan18 days ago

Sponsors! Walt would be proud. Good show.