Disney Springs launches new 'Happily Whatever You're After' marketing campaign

Jan 09, 2020 in "Disney Springs"

Posted: Thursday January 9, 2020 9:13am ET by WDWMAGIC Staff

Disney Springs has launched a new marketing campaign - "Happily Whatever You're After."

Three new 30 second videos focus on "Discover Indulgence," "Shop the Magic," and "Savor the Moment."

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Cmdr_CrimsonJan 15, 2020

Yeah it's good and all but, do they care...No!

Prince-1Jan 15, 2020

They can then call it Cliche Springs.

bryanfze55Jan 15, 2020

Umm, Mickey Mouse just got his own ride for the first time in the 65 year history of Disney parks lol

Cmdr_CrimsonJan 15, 2020

There can be a few... "Get in, Sit Down and Shut Up!" "Hey, We have a Star Wars over there!" "Who's Walt Disney? We have a Star wars!" "Enjoy this or Something..Oh look an Instagram Wall!" "Go Big..Go Six Fla......Dah I Mean uh, Disney!" "Being lazy has never been so Magical!" "Have we mentioned we Have a Star Wars? We have? Are you sure? Just need to be sure you are well aware of it...Mickey you ask? Pffttt Forget that nonsense we Have a Star Wars...........Just thought you'd like to know."

Tom MorrowJan 14, 2020

Blah blah blah unnecessary negativity these ads are really good and capture the vibe of Disney Springs pretty well and, as mentioned, the subtle character themes are really clever.

Victor KellyJan 14, 2020

How about, Welcome to Disney, give us all your money because Happiness is measured in dollars.

"El Magnifico"Jan 13, 2020

If Disney Springs had a liquor store, a sportsbook, a Bass Pro shop, a strip club, and a Home Depot. Well....maybe.

rawbarJan 13, 2020

Some behind the scenes info, my daughter was cast as 'violet' in the Incredibles themed commercial. At the last second, Disney legal showed up and said they couldn't do The Incredibles for some reason, so instead it became incredibles-like. Probably the same happened with the others. Her commercial was filmed over a 5 day period in September the week after the hurricane (it was supposed to be the week of but was pushed back). Call times were in the wee hours going into daylight. Rough on a 13yo. There is a 4th commercial that hasn't been released yet and there will also be a series with a different ethnic demographic. Not sure if those have filmed yet, they were supposed to film at the same time but we saw they were still looking for actors in Oct or Nov. There is also a print campaign to go along with these, we were told you can see these ads inside the Disney buses and were also told billboards were a possibility. The filming crew was followed around by a Disney social media group, no idea what that will result in. You can find more pics from behind the scenes on my daughter's IG page at @amberleanne2006

JIMINYCRJan 09, 2020

DS, the place to splurge and indulge till you drop. Its Happily Whatever Youre After... but truth in advertising.... at a cost. We need another 5 sec addition to the videos showing a poor guys wallet getting thinner and emptier.

MisterPenguinJan 09, 2020

Yeah... good luck with targeting men to spend as much as women on clothes and make-up. https://www.nytimes.com/2020/01/08/style/men-rent-rental-clothing.html?searchResultPosition=1

"El Magnifico"Jan 09, 2020

I'm after: reasonable prices (didn't say cheap - just a reasonable price for the service I'm being provided) and improved quality/value for food/beverage and entertainment. I didn't see that addressed in the new ad campaign.

KingoglowJan 09, 2020

These certainly aren't great ads. They lack the usual emotional connection that Disney makes with viewers. That was one of the real strengths of their old ads. Heavily female skewed as well, showing a lack of thinking in terms of the new social diversity model. 4/10

ThatMouseJan 09, 2020

Sounds like Disney's lifetime slogan. Happily eh whatever you want. Conservative, let's try not to offend anyone.

kevlightyearJan 09, 2020

I actually like the subtle character insertion in these. Incredibles, Cinderella and Alice.