Vineyard Vines opens new location at Disney Springs

Apr 26, 2024 in "Vineyard Vines"

Vienyard Vines overview
Posted: Friday April 26, 2024 10:00am ET by WDWMAGIC Staff

Vineyard Vines opened its new Walt Disney World location at Disney Springs this morning, offering a range of upscale, coastal-inspired clothing and accessories for the entire family.

The new Vineyard Vines store is in the former Lululemon location in the Town Center near Under Armour.

Vineyard Vines, an American lifestyle brand, was founded in 1998 by brothers Shep and Ian Murray on Martha's Vineyard and is known for its whimsical neckties and a range of preppy, upscale clothing and accessories. The brand's signature logo, a smiling pink whale, has become an iconic symbol, reflecting the company's philosophy of encouraging customers to enjoy "the good life." Over the years, Vineyard Vines has expanded significantly, catering to men, women, and children, and is now available through numerous stores across the United States, as well as through online platforms.

Vineyard Vines Disney Springs operating hours are 10 am - 11:30pm Friday to Saturday, and 10 am - 11 pm Sunday to Thursday.

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eddie104May 01, 2024

Plus they are literally in a tourist mecca so if they can’t make a profit at a location like this then something is wrong internally at the company.

LilofanApr 30, 2024

The company started like a rags to riches story. Two brothers in Marthas Vineyard started selling neckties out of their Jeep and the company expanded from there.

wdwmagicApr 30, 2024

Yes the majority are all doing very well at Springs, with chains having some of their most profitable locations there.

StitchonApr 27, 2024

There's zero evidence that "others aren't making it" - the priciest options at Disney Springs like Coach, Kate Spade, Johnny Was, etc. are all still open. The retailers that have closed were mainly those with little brand recognition or financial struggles. I really don't understand this narrative that is repeatedly brought up here and elsewhere. It's okay to disagree with Disney Springs' tenant roster, but to act like the project and tenants are all failing is ridiculous.

networkproApr 26, 2024

Those prices ? Its literally less than half of a Ralph Lauren shirt

RteetzApr 26, 2024

I think this will do just fine. Vineyard Vines is a pretty popular brand.

LilofanApr 26, 2024

Last time we went to the Orlando premium outlets, we heard many tongues other than English. International travel is a huge draw to the stores and Vineyard seem like it can do well at Springs.

ToTBellHopApr 26, 2024

Bob certainly wants clientele that will buy a $70 polo for their toddler.

aladdin2007Apr 26, 2024

This, just cant see this lasting long with those prices, the others aren't making it too well why would this.

DCBakerApr 26, 2024

Vineyard Vines opens today at Disney Springs. Hours are 10am-11:30pm Friday-Saturday and 10am-11pm Sunday-Thursday.

DobergeJan 16, 2024

I haven't read a DS lease but it's possible there's language about time line for notices to either not renew lease or to terminate a lease early, as either would give Disney plenty of time to find a replacement. It's a popular shopping location so Disney may the ability to push that into contracts.

StitchonJan 15, 2024

It is possible the store was pushed back to fit the needs of either Disney or Vineyard Vines, or supply chain issues could have been a problem as well.

SoFloMagicJan 14, 2024

That took a while! Maybe they have contracted brands waiting for an opening? If so, good for them