MagicBands became available for purchase on March 31 2014 and Disney has given them prominent positions in the stores throughout the parks and at Downtown Disney.
This is the display in the Magic Kingdom's Emporium, where an entire wall is full of MagicBands, displayed in all colors, and complimented by the array of accessories to customize the bands.
MagicBands on display in the Emporium
The retail MagicBands sell for $12.95 plus tax, and come in the full range of seven colors - pink, blue, red, green, orange, gray, yellow. The bands come in a great 'NextGen' looking box - complete with instructions on adjusting the band, and a clear notice that the bands are not returnable once purchased.
MagicBand retail box
You can purchase the bands at the following locations:
Emporium on Main Street U.S.A.
Frontierland Trading Post
Space Mountain Gift Shop
Mickey's Gift Station at the TTC
Big Top Souvenirs
Disney Traders in World Showcase
Camera Center under Spaceship Earth
World Traveler at the International Gateway
Disney's Hollywood Studios
Legends of Hollywood
Disney's Animal Kingdom
Chester and Hester's Dinosaur Treasures
Disney's Pin Traders in the Marketplace
DisneyQuest gift shop on the West Side
MagicBands on display
At the time of MagicBand purchase, you must already have an RFID ticket or existing MagicBand.
The Cast Member will link the new MagicBand to your ticket, and My Disney Experience account if available. This means that you cannot buy additional bands for other people not present, as each band must be linked at the time of purchase.
You can link multiple MagicBands to your My Disney Experience account, so for Annual Passholders, resort guests, or offsite guests who may want more than one band, this is possible.
Once linked to your My Disney Experience account, MagicBands can be retained and used for future trips.
A 10% discount on MagicBands is available to Annual Passholders and DVC Members.
View the full photo gallery for more photos. You can also read more MyMagic+ and FastPass+ news here.