Disney Vacation Club billboard wrapped in scaffolding for refurbishment

19 days ago in "Disney Vacation Club"

Posted: Tuesday July 26, 2022 12:35pm ET by WDWMAGIC Staff

The Disney Vacation Club billboard on E Buena Vista Drive just outside EPCOT is under refurbishment.


The red van driven by Goofy has been a roadside landmark for many years, but unlike the recently demolished Tower of Terror billboard, this one looks like it is staying.

 

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WondersOfLife5 days ago

The top half was sanded/stripped of paint. Just drove by.

Anteater13 days ago

If he asks about on your way in next time, just turn and say, "What tower? The one at DHS? Yeah, We're gonna have so much fun... waiting in line"

helenabear16 days ago

My kid will miss that tower. I haven't told my kid it is gone yet. He remarked in June how he loved it.

MagicHappens197116 days ago

I didn't say that. However, everyone has easy access to attraction information via the park map or MDX. Not everyone knows about DVC. You don't need a Tower of Terror billboard by the entrance to DHS. No one is going to miss the 199 foot tall ToT.

helenabear16 days ago

I remember when they advertised as the best kept secret on a billboard.

nickys16 days ago

But advertising DVC on a billboard absolutely makes sense.

wdwmagic17 days ago

It goes back to the times when people, even those staying on site, were not necessarily going to go to all parks. So it was useful to promote things taking place at the other parks to sell tickets.

larryz17 days ago

It helps build anticipation. Of course, current MBA theory finds no ROI in anticipation, so down they must fall to avoid maintenance and energy costs.

SaucyBoy17 days ago

With this flawed logic, there shouldn't be billboards in my town advertising the local Italian place because people already live here. Or better yet, advertising things to do at the beach because people are already here. How about billboards advertising the newest Broadway shows in NYC?

MagicHappens197117 days ago

Personally I think advertising WDW attractions via billboards on WDW roads doesn’t make any sense to me. The only people seeing them are already here.

lazyboy97o17 days ago

This is the type of billboard that should be torn down.

ryguy17 days ago

Thanks for sharing, interesting read. I always thought it was Disney's and they sold it off like they have been doing the last 25 years.

castlecake2.017 days ago

That makes sense, I’m just so used to seeing it on the way to work I just feel like it’s been there forever, but would make sense they added it when the new resort area opened

wdwmagic17 days ago

This one is likely funded by DVC, which means it maybe isn't under the same budgetary restrictions as the other signs.