Walt Disney World and other major Disney accounts stop posting on social media platform X

Nov 28, 2023 in "The Walt Disney Company"

Posted: Tuesday November 28, 2023 9:00am ET by WDWMAGIC Staff

Multiple Walt Disney Company accounts have not posted on X, formerly Twitter, for over ten days amid continued fallout from widely condemned antisemitic comments made by the platform's owner, Elon Musk.

Musk sparked the criticism in a November 15 post on X, where he replied to another user who had accused Jews of hating white people and who had expressed indifference to antisemitism. Musk wrote: "You have said the actual truth."

In response to Musk's comment, Disney, Apple, IBM, Paramount, Warner Bros., and Discovery said they would pause advertising on X.

Disney now appears to have stepped up its response by withholding adding new content to the platform.

The official Walt Disney World and Disney Parks accounts last posted to X on November 17. Those accounts would typically make multiple daily posts on X. Other Disney accounts, including @StarWars, @Pixar, and @MarvelStudios are also now silent, while other Disney accounts, including ESPN and ABC News, remain active.

Disney is not alone in its apparent content boycott of X. Accounts for Universal, Paramount, Sony Pictures, and Discovery have also gone silent.

Recently, Disney has begun to lean heavily into TikTok, which included a massive campaign for the Disney100 celebration. The company also consistently posts to Facebook's X rival, Threads.

It remains to be seen if Disney's latest stance against X becomes permanent or if we will see Disney return to the platform where it began its early foray into social media.

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BrianApr 15, 2024

Scott's comparison made me lol:

mktApr 12, 2024

Anecdotally as an advertiser, I can tell you that this is not the case.

BrianApr 12, 2024

pengApr 11, 2024

Yeah, he needs people that don't kiss his boot on it. The more Elon focuses on a part of a company, the worse the project gets (the cybertruck, twitter rebrand, etc). Not sure why people want him to buy disney, he barely knows how to run a social media company, he'd probably run Disney into the ground even more.

denyuntilcaughtApr 11, 2024

Traffic is down substantially since Musk but it's still a beneficial place for hyper-current news and updates - I think this is what Disney is using this for versus driving traffic and conversions.

J4546Apr 11, 2024

who still uses twitter/x? That sites been downill since before musk bought it and has only gotten worse. Its just bots and misleading propaganda at this point.

Andrew CApr 11, 2024

Can’t wait to add community notes to Disney Parks posts. “The above is misleading…” :hilarious:

denyuntilcaughtApr 11, 2024

This thread took a hard right very quickly and I look forward to the post above this to be removed soon. That said, my two cents is that I'm surprised Disney went back to posting on X if only because X is known to not really be a traffic generator for brands at nearly as efficient of a rate as other platforms. If anything, I think they just want to stay ahead of the fandom and use the platform to break the news first.

DisneyCaneApr 11, 2024

He doesn't reply THAT much and I'm sure his X/Twitter interactions are designed to attract views and users on the platform. I don't know if he was ever "right." Neither was Howard Hughes. He does seem to have some unique abilities and he has a Steve's Jobs-like ability to attract a cult of consumers. Since Apple's products were much cheaper than Tesla's and were in a market where people purchase them much more frequently, Jobs was able to get many times more people to join his cult. I'm not pro or anti Musk but I'm pro Musk as CEO of Tesla. Outside of the charging network, it is really just another car company at this point. All of the other brands are capable of making a practical EV and also have all kinds of advanced driver assist technology available and the only advantage Tesla has if they get full self driving approved is that the hardware for it exists on every vehicle they've sold so they can sell the feature to people who already own the car. I think that his "brand" is key to Tesla trading at the multiples that it needs to trade at for me to get back in the black on my investment.

tissandtullyApr 11, 2024

I don't believe it for a minute, also he doesn't really do much leading anymore, how many CEOs do you know that reply to randos all day on Twitter and post boomer memes and engage with the pure bottom feeders of society? Oh and it also came out he's been roleplaying (sorry, testing lol) as his toddler on a fake account on Twitter??? Like, this dude is not right anymore.

BrianApr 11, 2024

"Disney doesn't need Bob Iger!" sure worked out well for them back in 2020, huh?

tissandtullyApr 11, 2024

Yeah, Tesla no longer needs him, there are plenty of smart people still there and that's who is keeping it running.

Basil of Baker StreetApr 11, 2024

Where have I heard that before? 😄

DisneyCaneApr 11, 2024

I will agree that the board shouldn't just be yes men/women for the CEO in any company.