Disney updates its legendary Four Keys model to include a fifth key

Sep 24, 2020 in "The Walt Disney Company"

Posted: Thursday September 24, 2020 2:53pm ET by WDWMAGIC Staff

Disney plans to update its legendary Four Keys foundation with a fifth key - Inclusion.

For more than 60 years, the Four Keys of Safety, Courtesy, Show, and Efficiency have been instilled in every Cast Member from day one of their Traditions training, and is a guiding principle of guest service for the company.

The new key represents the company's commitment to cultural transformation, and with it being part of the keys, it will be part of everyday working life for Cast Members.

The position of the fifth key in the hierarchy is still to be determined.

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bdearl41Apr 14, 2021

Ice cold

MisterPenguinApr 14, 2021

This is full of examples of what Disney is talking about along with many restrictions still in place... https://disneycasting.net/downloads/wdpr/Disney_Look_Book.pdf

Disstevefan1Apr 14, 2021

I think it’s fancy speak for just letting cast members wear their hair whatever way they choose, moving away from the more strict rules that actually already been loosening over time. BTW, it sounds nice to use words like inclusive, but the fact is, the front line cast member jobs are some the worst, low paying ones, so they can’t limit their applicants by forcing them to conform to silky hairstyle rules Walt came up with some 66 years ago..

Prototype82Apr 14, 2021

Love how they just drop a bunch of clips of entertainment that still hasn't been called back to work yet. So inspiring.

Animaniac93-98Apr 13, 2021

How about a more "inclusive" compensation package for the employees? I guess that's harder to market and more costly than saying tattoos are fine now.

MisterPenguinApr 13, 2021

They have a choice of what's allowable for anyone self-identifying as male, female, or non-binary, I would guess.

Brer OswaldApr 13, 2021

That’s my biggest issue. It’s self-serving, and abundantly clear. Yet, people don’t care because the meat and potatoes is what they want to see. You can appreciate the what and still question the why.

Magenta PantherApr 13, 2021

That there's a choice piece of long-winded self-serving palaver. :p No doubt that whenever folks are pondering whether to pay high prices for fewer services at Disney parks, inclusion, diversity and representation will be the clincher. Hoo boy.

durangojimApr 13, 2021

I thought maybe that's what that meant but I didn't understand the term "gender-inclusive". Was there any mention of trans cast members? Seems like they should have addressed that.

dreday3Apr 13, 2021

But...how will we explain that to the children??? :D

MisterPenguinApr 13, 2021

Possibly long hair for boys (which made them look like girls!!!!).

Brer OswaldApr 13, 2021

Sure. But also expect the fans who have strong morals to point it out, rather than just give them undying praise. The undying praise is why they will continue to exploit stuff like this.

durangojimApr 13, 2021

Genuinely curious, what is a gender-inclusive hairstyle?

Disney AnalystApr 13, 2021

I fully get what you are saying, but also... Disney is a mega corporation, everything they do is corporate, a corporate decision. Regardless if it's also for the greater good.