Disney's reputation is being negatively impacted by the dispute with Ron DeSantis according to new Axios Harris Poll

By WDWMAGIC Staff · Tuesday May 23, 2023 4:21pm ET · "The Walt Disney Company"
Disney's reputation is being negatively impacted by the dispute with Ron DeSantis according to new Axios Harris Poll
Walt Disney Company headquarters in Burbank, California

The Walt Disney Company's ongoing dispute with Florida Governor Ron DeSantis is having a negative impact on its reputation, according to the latest poll from Axios Harris.

The Walt Disney Company is currently ranked at number 77, a decrease of 12 positions from its 2016 ranking.

As you would expect, Disney's reputation has shifted in alignment with the respondents' political affiliation. The company's reputation has risen among Democrats and fallen among Republicans, but the change was greater among Republicans, driving the overall decrease in reputation ranking.

Notably, the Walt Disney Company now ranks as the 5th most polarizing brand, measured by the gap between Republican and Democratic respondents. This puts Disney among the Trump Organization, Fox, Hobby Lobby, Twitter, and Facebook in the list of the 10 most politically polarized companies.

You can read more analysis of the poll at Axios, and see the full 2023 Axios Harris Poll 100 reputation rankings.

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22 comments
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↩ replying to ParentsOf4
Great. Now we're going to have 25 pages of graphs and charts explaining how ACKSHUALLY Disney is more popular than ever. 🤣

ETA: Credit to @Trauma for the joke.
↩ replying to Brian
Hey this is my joke.

Don’t worry the penguin is coming he always saves the day.
↩ replying to ParentsOf4
So do they keep Iger until the brand is damaged beyond repair ?
I think Chapek did more damage to the brand than Iger ever has anyway.

He brought the nickel and diming to the forefront of the company. We on here knew it was going on, but the general public didn’t really clue into it, until Chapek.
↩ replying to Chi84
I hope we lose our appetite for polarization and culture wars.

But this isn’t really the appropriate thread or place in general for me to discuss that
Great another political thread. 🙃
Let's focus on what's important
↩ replying to Disstevefan1
No.

I miss him:
The joke is How is this good for Florida?
Personally I find the drop in Disney's reputation associated with quality of product - and less about their social agenda. But I can't unsee the agenda probably getting some projects done that shouldn't have been done.. or at least released as they were. But I'm not upset over the priority, I'm upset because the result was subpar.

On the parks side, I find the monetization and lack of customer service appauling considering what Disney built their product's reputation on. Disney needs to move forward and find a new space they can excel at... because this $200/day park experience sucks.
↩ replying to flynnibus
For example, nobody should be required to call into a damn call center to buy special event tickets like for the Halloween party. I spent more than four hours last year on hold. Completely ridiculous for one of the biggest corporations in 2023.
And this thread has already shown why Disney has become one of the most polarizing companies. :(
↩ replying to BaconPancakes
Yeah - the kind of phone hold times people tolerate to BUY Disney parks stuff is absolutely insane. I just won't do it. I don't want Disney that much...
With most things in life it’s rarely one thing; my guess is the drop is likely a multitude of factors.
This is one of those polls that makes absolutely zero difference to anything.

So Disney's rep has reportedly taken a nose dive?