State Farm signs a new multi-year partnership with Disney Parks and Resorts including sponsorship at Walt Disney World Resort

Feb 22, 2022 in "The Walt Disney Company"

Posted: Tuesday February 22, 2022 11:21m ET by WDWMAGIC Staff

State Farm and The Walt Disney Company today announced a new multi-year relationship spanning the Disney Parks and Resorts and Disney Advertising Sales businesses.

Beginning this year, State Farm will sponsor the Disney Dreamers Academy at Walt Disney World Resort, Good Neighbor Month celebrations in September, and the 2023 Walt Disney World Marathon Weekend.

State Farm will also sponsor two venues located at Walt Disney World Resort, State Farm Waterview Park at Disney Springs and State Farm Field House at ESPN Wide World of Sports Complex.

In addition, State Farm will be the presenting sponsor of the upcoming Disney Parks planDisney Podcast and the presenting sponsor of the popular “Five Fantastic Things to Watch This Weekend” segment of the weekly D23 Inside Disney podcast.

“State Farm is honored to team up with Disney on exciting new experiences and opportunities that are only made possible with a good neighbor and a little magic,” said Rand Harbert, chief agency, sales & marketing officer at State Farm. “Both brands strive to help people realize their dreams. Together, we’ll work to do good and spread joy in communities across the country.”

“Our long-standing collaboration with State Farm represents the epitome of best-in-class relationships,” said Rita Ferro, President Disney Advertising Sales. “The creative executions our two brands have deployed across our media businesses throughout the years consistently raise the bar, and we’re excited to extend that relationship across several parts of our company in unique ways.”

“We’re thrilled to welcome State Farm into a strategic alliance,” said Tiffany Rende, The Walt Disney Company Senior Vice President of Marketing Partnerships, Alliances and Card Services. “Our companies share so many of the same values, and this enhanced relationship provides us with the perfect opportunity to collaborate, making magic with upcoming projects that we know our guests and consumers will enjoy.”

State Farm and Disney have additional exciting announcements planned and will unveil more throughout 2022 and beyond.

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TikibirdLandMar 01, 2022

I love the LMU Emu commercials! Could be because they have a '74 Duster as their vehicle.

Goofy NinjaFeb 28, 2022

I can't stand the commercials from this company, but it's better than the ones with the emu.

Cmdr_CrimsonFeb 27, 2022

No, mostly insurance related..

LilofanFeb 26, 2022

Disney and State Farm advised they will announce more in 2022. It's only Feb.

larryzFeb 26, 2022

Does State Farm have a travel agency?

Jambo DadFeb 26, 2022

That press release is one long painful attempt to make a connection between the two companies where no synergy or commonality exists.

LilofanFeb 25, 2022

Give me free insurance coverage on my future rental vehicles after landing at Orlando MCO and game on!

LilofanFeb 25, 2022

In regards to sitting in cars, liked sitting in the new GM vehicles after riding Test Track!

DisneyDeliriousFeb 25, 2022

Preach!!I drove a Lumina for drivers education in High School :)

TikibirdLandFeb 24, 2022

Put the Dustbuster Lumina up on a pedestal. It will always say '80's to me!

TikibirdLandFeb 24, 2022

Only if they bring the yellow Duster. I tease my DD all the time by copying the emu's moves.

HeppenheimerFeb 24, 2022

Reminds me of this gem of theme-breaking, pointless corporate synergy from day's past: I understand these kind of deals when it actually results in a ride getting built (like, all of original Epcot), but this kind of stuff is just more adverts for an already captive audience. The Chevy Lumina on a pedestal at Disney-MGM always seemed like "What's the point of this?" Particularly when you could actually sit in Corvette at World Of Motion.

Diamond DotFeb 24, 2022

They could sign up with Liberty Mutual and have Lemu Emu (and Doug) instead of Kevin and Dug in AK

eliza61nycFeb 24, 2022

Some times though the old saying " you get what you pay for". I went with a cheaper policy for my homeowners insurance and the first and only time I had to make a claim it was hell. To add insult to injury after finally getting the claim paid, the charged me a "surcharge " for filing. I ran back to state farm. Cheaper isn't always better