The Walt Disney Company has today announced plans to introduce Storyliving by Disney, a new business to develop master-planned, new home communities with the attention to detail and special touches that are Disney hallmarks.
According to Disney, the "vibrant new neighborhoods are infused with our special brand of magic. Each community will feature distinctively designed spaces, unique amenities and Disney’s brand of world-renowned service."
At each location, including some neighborhoods for residents ages 55+, Disney cast members trained in the company’s guest service will operate the community association. Through a club membership, Disney will also provide access to curated experiences, such as wellness programming; entertainment ranging from live performances to cooking classes; philanthropic endeavors; seminars and much more.
The first location will be in Cotino, a Storyliving by Disney community, will be built in the heart of the Coachella Valley in Rancho Mirage, Calif. For additional information and updates, visit www.storylivingbydisney.com.
Hear from Disney Parks Chairman Josh D'Amaro talk about the new Storyliving by Disney concept.
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