New commercial released for Storyliving by Disney

Aug 16, 2022 in "The Walt Disney Company"

Gallery / 5 Photos
Storyliving by Disney

Posted: Tuesday August 16, 2022 9:21am ET by WDWMAGIC Staff

Disney has released its latest marketing for StoryLiving by Disney - a new YouTube video titled "Write The Next Chapter Of Your Life With Disney."

Disney broke ground in April 2022 on Cotino, the first Storyliving by Disney community being developed in Rancho Mirage, California.

Accompanying the new commercial, Disney says, "These communities are built to inspire you to live life to its fullest — so you can take pride in every new chapter to come. Disney service is at the heart of it all in places envisioned as enriching enclaves conceived with the simple notion of bringing people together."

Watch the new commercial below

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Nubs70Apr 21, 2026

Rick Moranis as Palpatine comes to mind

Tha RealestApr 20, 2026

Imagine the combination of FY money, entitlement that comes with it, being an apex Disney adult, *and* the inherent thirst for power that infects every HOA leader.

Nubs70Apr 20, 2026

I bet the HOA president is going to be a real a-hole

BocabearApr 20, 2026

Sadly those renderings don't look unique....but like any high end lifestyle community...except for the first cabin that looks whimsical... The renderings for Cotino are beautiful...the mid century modern desert community is a fun idea,,,the price point is just ridiculous though... I was looking at a 1600 sq ft 2 br house in Cotino...I think it shares a wall with the neighbor...more like a duplex with some nice outdoor living... prices for that model start at 1.6 million... again, it is a 2 BR house... If they are thinking they are going after people looking for a second or third home and they are at an entry level point of 1.6 million, I am not sure the NC full time development is going to be much better price-wise... but they did dumb-down the design to look like any other big development......

StripesApr 20, 2026

Disney’s latest renderings of the Asteria community in North Carolina. Unlike Cotino, which is predominantly geared toward families interested in their 2nd or 3rd home, Asteria will be geared toward families interested in living there full-time. Starting prices will be lower and the development will include condos, duplexes, and single-family homes.

MisterPenguinApr 02, 2024

https://disneyparks.disney.go.com/blog/2024/03/behind-the-magic-of-cotino-the-first-storyliving-by-disney-community/

MireilleMar 11, 2024

That's awesome! I hate having to go to the municipal birthday facility to celebrate :(... Here's a picture from my last birthday celebration.

tancMar 08, 2024

My favorite comment:

MisterPenguinMar 08, 2024

With Storyliving, you can do extraordinary things, like celebrate a birthday in your own home!!!

Sir_CliffDec 09, 2023

Presumably they already have a sense of the interest in the Cotino project, so this suggests to me they think it's strong. On their website they state that "Pre-sales appointments for the initial home release by Shea Homes are now full" and have a waiting list for future releases in early-2024. As it's mainly a licensing venture with established property developers, I also assume the basics are more or less figured out in terms of how everything will work in practice.

JoeCamelDec 09, 2023

But if the suckers um marks prospects see what it really is sales will suffer? Presales are the manna

BocabearDec 07, 2023

They really should get Cotino up and running before beginning another project. Have they even broken ground on it? Once they can show the success story of that project, the NC project would be a lot easier to market and sell...but right now all we have are pretty concept pictures and some gobbledygoop about a big table in the 55+ area, and some landscaped park areas around the complex ( like every other gated community in the area)

Basil of Baker StreetDec 07, 2023

Hopefully they'll use the same loofah code as The Villages. Keeps things less confusing.

WoundedDreamerDec 07, 2023

Fair point. Though, I'm still not sold on this business unit. One of the lessons Bob Iger has taken from the Chapek years has been quality over quantity. This business unit is noncore to Parks and Resorts business. Unlike the other business units that are mutually reinforcing (Parks+Cruises= extended vacation package or Parks+DVC= both businesses are stronger), this feels like it has only tenuous ties to existing offerings. And these projects don't strike me as something that only Disney can do. This looks like a fairly generic housing development. If this contributes to brand dilution, then it might not be worth the royalty check. I am willing to be proven wrong on this. And honestly, I am very interested in seeing how this project plays out.