New details on the design of the 2023 Walt Disney World Cast member nametag

May 15, 2023 in "The Walt Disney Company"

Posted: Monday May 15, 2023 2:31pm ET by WDWMAGIC Staff

Walt Disney World Cast Members will wear their all-new 2023 nametags for the first time starting May 16, and today costume designer Joshua Winchester has shared some behind-the-scenes details on their creation.

The new Walt Disney World nametag was inspired by the combination of twinkly stars and pixie dust's magic.

"The singular, golden star above Cinderella Castle represents our cast who are the guiding light of the Walt Disney World Resort," said Joshua, "while the field of stars represents that little sprinkling of pixie dust our cast carry while making magic for our guests."

The dreamy, misty blues were also inspired by the color palette from the Disney classic animated film, "Cinderella." The nametag also features a glossy finish over the stars for a little glint and sparkle when the light catches.

@disneyparks Magical nametags ?? magic-making cast members ? #Disney #DisneyParks #DisneyWorld #DisneyCastLife #NameTag #ASMR #BTS ? original sound - Disney Parks
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DisneyCaneMay 17, 2023

Get triggered much? What was not relaxed about my post?

JD80May 17, 2023


DisneyCaneMay 17, 2023

Who cares what it is? Why would you need to address a CM by any pronoun? Just say "hi" or "excuse me" or something similar to start the conversation. I don't think I've ever addressed an employee anywhere by a pronoun in my life.

roj2323May 17, 2023

TO be fair, they were relaxing standards way before covid in 2018.

BrianMay 17, 2023

Disney Look is a joke post-COVID.

AylaMay 17, 2023

That certainly wasn't being enforced on my trip a year ago.

Casper GutmanMay 17, 2023

They don’t really pop, do they… Like so much at WDW, these feel like someone outsmarted themselves. Between these, the decor for the 50th and 100th, the road signs, a lot of the hotel redos, etc, it really feels like Disney has forgotten how color works.

MisterPenguinMay 17, 2023

Do the nametags at any Disney Park currently have preferred pronouns on them?

MisterPenguinMay 17, 2023

"Hair below shoulder length should be secured if it falls forward over the face or covers the nametag while working."

joshwillMay 16, 2023

still have received mine

RETLAWMay 15, 2023

Got mine in the mail today. Very Disappointing. They look dirty and faded.

BrianMay 15, 2023

AylaMay 08, 2023

They're even harder to read when covered by hair.

larryzMay 08, 2023

"Soon" is a relative concept...