Disney sends a powerful message to Ron DeSantis and CFTOD with new report highlighting Disney's immense value to the state of Florida

Nov 14, 2023 in "The Walt Disney Company"

Posted: Tuesday November 14, 2023 12:05pm ET by WDWMAGIC Staff

Walt Disney World Resort generated $40 billion in economic impact across the state and more than a quarter of a million total jobs in fiscal year 2022, according to a new study from Oxford Economics announced today.

The new report comes at a time when Disney is locked in multiple lawsuits with the Florida Governor Ron DeSantis, and his Central Florida Tourism Oversight District which replaced Disney's Reedy Creek Improvement District as the governing body in which Walt Disney World resides. Disney claims in its lawsuit filed in a federal court that there has been "A targeted campaign of government retaliation-orchestrated at every step by Governor DeSantis as punishment for Disney's protected speech-now threatens Disney's business operations, jeopardizes its economic future in the region, and violates its constitutional rights."

According to today's report, Disney generated in 2022:

  • $40.3 billion in total statewide economic impact.

  • 263,000 direct and indirect jobs – 1 out of every 32 jobs in the state.

    This figure includes Disney's workforce of 82,000 across the state. Within Central Florida, Disney directly supports 12%, or 1-in-8, of all jobs. For every direct job on-site at Disney, an additional 1.7 jobs are supported across Florida. Without Disney's statewide job impact, Florida's unemployment would jump from 3% to 5.4%, which would take Florida from the 21st lowest unemployment rate among all 50 states to the second highest unemployment rate in the country. Disney revenues and off-site visitor spending contributed to $12.1 billion in total labor income in fiscal year 2022.

  • $6.6 billion in tax revenue, including $3.1 billion in annual state and local tax revenue generated by Disney, visitors, employees and third-party businesses – helping to fund local schools, law enforcement, public safety, parks, roadways and more throughout Central Florida.

  • 2,500 Florida-based small businesses contracted to supply products and services to Disney World.
    Part of the more than 8,500 small businesses across the country contracted by The Walt Disney Company.

The study, which was commissioned by Disney, also reflects the economic impact of Disney Signature Experiences in Florida, including Disney Vacation Club and Disney Cruise Line.

Disney points out that the results are for fiscal year 2022, prior to the Reedy Creek Improvement District becoming the Central Florida Tourism Oversight District with the appointment of a new Ron DeSantis board.

This week also marks the 58th anniversary since the now-famous press conference in Orlando where Walt and Roy Disney announced their "Florida Project" alongside then-Florida Governor Haydon Burns.

"Disney is an economic catalyst to the state of Florida, generating billions in economic activity, either directly or indirectly through its supply chain and the spending of employees," said Adam Sacks, President of Tourism Economics, a division of Oxford Economics. "Disney is also vital to the funding of public services, as it generated taxes of $6.6 billion in 2022, including state and local taxes of $3.1 billion."

"I am incredibly proud of how Disney has created meaningful change and benefitted people's lives in Florida for generations, not just in establishing our area's theme park industry, but also in how we have worked with other sectors across the state to do the same," said Jeff Vahle, President, Walt Disney World Resort. "The numbers speak for themselves on why Disney is so important to fueling jobs, the economy and tourism throughout our region, and the future investments we're looking to make will continue to provide even more opportunities for Floridians."

In fiscal year 2022, Disney paid and collected a combined $1.1 billion in state and local taxes to Orange and Osceola Counties and the state of Florida, as well as to the Central Florida Tourism Oversight District. The Florida State Legislature established this special district, formerly known as the Reedy Creek Improvement District, in 1967 to help provide services, including power, water, roads and fire protection for the 47-square miles of Walt Disney World Resort.

Throughout its history, this district was a cost-effective mechanism in ensuring the tax burden for these services did not fall on Orange and Osceola County residents. It allowed Disney to efficiently invest tens of billions of dollars in Florida over the past several decades by maintaining the highest development and service standards on Disney property.

To quantify the economic impact of Disney in Florida, Oxford Economics prepared a comprehensive model using multiple primary and secondary data sources to quantify the impacts arising from multiple channels of spending attributable to Disney. Impact modeling was based on an IMPLAN Input-Output (I-O) model for the State of Florida, and the results of this study show the scope of Disney's impact in terms of revenue and operational spending, as well as total economic impacts, including total business sales, employment, household income, and fiscal (tax) impacts.

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EeyoreFan#2418 days ago

Back to just maintaining (insert dramatic pause)……“roads and basic infrastructure.”

lazyboy97o20 days ago

Just because they’re currently rubber stamping doesn’t make it any less corrupt.

MisterPenguin20 days ago

Well, there you go. A denial by the Board. Can we have our perks back? -Firefighters et. al No. -Board.

Dranth20 days ago

WHAT? You mean he wasn't being honest? How can I go on knowing he was full of it?

Chi8420 days ago

Good luck with that.

Dranth20 days ago

Personally I am still waiting for Universals special district to have the Governor appoint members instead of them all being Universal employees. Wouldn't want him to be a hypocrite for going against everything he said about RCID right before the new one for Uni was approved. I'm sure he has just been busy and he will call a special session and get it done any day now!

castlecake2.020 days ago

I read it and have also attended several district meetings. The original batch he chose were all trying to prove a point while the newer appointees are more focused on actual gouvernement business

Disstevefan120 days ago

The worst thing I remember was CFTOD took away perks employees had when it was RCID.

MR.Dis20 days ago

Could some one please remind me of any request that Disney has made that the board has denied, as far as I know there has not been one request denied. So no real effect on how WDW has been run since the change. The only pain Disney has had in the past several years if the constant over evaluations by County Assessor office of WDW properties. From what I have read, every single challenge Disney has made has been upheld. Yet the Assessor office continues with their crusade to make Disney pay more. Just to remind everyone Disney is already the single biggest tax payer in the county.

Chi8420 days ago

It’s not because there’s no reason for him to pretend to hate Disney now.

wdw71fan20 days ago

I'm guessing you didn't read the entire article. Two brand new Desantis appointees are on the board now. Business as usual.

castlecake2.020 days ago

Good riddance, now hopefully the district can get back to actually doing their job

DCBaker20 days ago

According to the Central Florida Tourism Oversight District website, Brian Aungst Jr. and Bridget Ziegler are no longer listed as current members of the Board of Supervisors. Their spots have been filled by Matt Ravenscroft and David Woods, who were recently appointed by Governor DeSantis.

UNCgolf27 days ago

I'm sure a few do, but it's very uncommon. As an attorney, I don't know anyone that works at a non-PI firm that does public advertising like bus, TV, or billboard ads. I think business journals are a bit different and you're probably more likely to see something there if they handle something specific to that field, but I still think that's relatively rare.

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