Disney sends a powerful message to Ron DeSantis and CFTOD with new report highlighting Disney's immense value to the state of Florida

Nov 14, 2023 in "The Walt Disney Company"

Posted: Tuesday November 14, 2023 12:05pm ET by WDWMAGIC Staff

Walt Disney World Resort generated $40 billion in economic impact across the state and more than a quarter of a million total jobs in fiscal year 2022, according to a new study from Oxford Economics announced today.

The new report comes at a time when Disney is locked in multiple lawsuits with the Florida Governor Ron DeSantis, and his Central Florida Tourism Oversight District which replaced Disney's Reedy Creek Improvement District as the governing body in which Walt Disney World resides. Disney claims in its lawsuit filed in a federal court that there has been "A targeted campaign of government retaliation-orchestrated at every step by Governor DeSantis as punishment for Disney's protected speech-now threatens Disney's business operations, jeopardizes its economic future in the region, and violates its constitutional rights."

According to today's report, Disney generated in 2022:

  • $40.3 billion in total statewide economic impact.

  • 263,000 direct and indirect jobs – 1 out of every 32 jobs in the state.

    This figure includes Disney's workforce of 82,000 across the state. Within Central Florida, Disney directly supports 12%, or 1-in-8, of all jobs. For every direct job on-site at Disney, an additional 1.7 jobs are supported across Florida. Without Disney's statewide job impact, Florida's unemployment would jump from 3% to 5.4%, which would take Florida from the 21st lowest unemployment rate among all 50 states to the second highest unemployment rate in the country. Disney revenues and off-site visitor spending contributed to $12.1 billion in total labor income in fiscal year 2022.

  • $6.6 billion in tax revenue, including $3.1 billion in annual state and local tax revenue generated by Disney, visitors, employees and third-party businesses – helping to fund local schools, law enforcement, public safety, parks, roadways and more throughout Central Florida.

  • 2,500 Florida-based small businesses contracted to supply products and services to Disney World.
    Part of the more than 8,500 small businesses across the country contracted by The Walt Disney Company.

The study, which was commissioned by Disney, also reflects the economic impact of Disney Signature Experiences in Florida, including Disney Vacation Club and Disney Cruise Line.

Disney points out that the results are for fiscal year 2022, prior to the Reedy Creek Improvement District becoming the Central Florida Tourism Oversight District with the appointment of a new Ron DeSantis board.

This week also marks the 58th anniversary since the now-famous press conference in Orlando where Walt and Roy Disney announced their "Florida Project" alongside then-Florida Governor Haydon Burns.

"Disney is an economic catalyst to the state of Florida, generating billions in economic activity, either directly or indirectly through its supply chain and the spending of employees," said Adam Sacks, President of Tourism Economics, a division of Oxford Economics. "Disney is also vital to the funding of public services, as it generated taxes of $6.6 billion in 2022, including state and local taxes of $3.1 billion."

"I am incredibly proud of how Disney has created meaningful change and benefitted people's lives in Florida for generations, not just in establishing our area's theme park industry, but also in how we have worked with other sectors across the state to do the same," said Jeff Vahle, President, Walt Disney World Resort. "The numbers speak for themselves on why Disney is so important to fueling jobs, the economy and tourism throughout our region, and the future investments we're looking to make will continue to provide even more opportunities for Floridians."

In fiscal year 2022, Disney paid and collected a combined $1.1 billion in state and local taxes to Orange and Osceola Counties and the state of Florida, as well as to the Central Florida Tourism Oversight District. The Florida State Legislature established this special district, formerly known as the Reedy Creek Improvement District, in 1967 to help provide services, including power, water, roads and fire protection for the 47-square miles of Walt Disney World Resort.

Throughout its history, this district was a cost-effective mechanism in ensuring the tax burden for these services did not fall on Orange and Osceola County residents. It allowed Disney to efficiently invest tens of billions of dollars in Florida over the past several decades by maintaining the highest development and service standards on Disney property.

To quantify the economic impact of Disney in Florida, Oxford Economics prepared a comprehensive model using multiple primary and secondary data sources to quantify the impacts arising from multiple channels of spending attributable to Disney. Impact modeling was based on an IMPLAN Input-Output (I-O) model for the State of Florida, and the results of this study show the scope of Disney's impact in terms of revenue and operational spending, as well as total economic impacts, including total business sales, employment, household income, and fiscal (tax) impacts.

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mkt12 hours ago

I already said aligned, don’t make me pull out any more MBA buzzwords

JoeCamel1 day ago

Waaa? No flywheels?

mkt1 day ago

I'd take it as an indication of infrastructure improvements aligned to potential new construction. Similar to the road construction and electrical infrastructure put in place across town before Epic Universe was announced.

AJFireman1 day ago

It was sent to the Palm Springs Air Museum for an interior restoration. There were many articles after D23 when that happened. Here is the article posted to the Company website and yes its open to the public. Also the PS Air Museum just made a post about it 6 days ago on their social media accounts. https://thewaltdisneycompany.com/disney-announces-restoration-and-recreation-of-the-interior-of-walt-disneys-plane-to-its-1960s-design/ Here are some pics of the interior stripped. Couldnt find anything about how far along they are with the restoration. https://palmspringsairmuseum.org/restorations/

JKick951 day ago

Right. That makes sense. I was just curious to whether or not some comments should be read into as a positive sign of good things to come. For example yesterday RCES commented “property expansions are coming” and therefore their organization is concerned and partnering with outside agencies. The board and/or district administrator (I forgot specifically what was said) kind of said something along the same lines.

mkt1 day ago

They likely know at a high level what they are as well as projections of the impacts to the district in order to allow them to prepare. But I doubt that they’re sharing WDI concept art, simulations, moodboards, renderings, etc with the board that not long ago was actively working against Disney.

Monorail_Red_771 day ago

When Walt's Plane was moved from WDW over to CA for the last D23 event. I wondered what would happen to it after the exterior refurb, etc. Well a few days ago I came across a vlogger doing a video on a random Air Museum and surprisingly Walt's Plane is now on loan to the Palm Springs Air Museum. on the Palm Springs Air Museum site it is listed simply as Grumman G-159 Gulfstream. But, the video shows the plane on exhibit outside and then shows some of the same interior items from D23 also on display.

Rosso112 days ago

I would imagine they need to be very much in the loop with Disney’s plans. Most of the infrastructure for major projects begins first with Reedy Creek. For example if the rumors are true much of the reason for all of the work on Floridian Way over the last few years is because Disney plans to develop more land north of the Grand Floridian. Reddy Creek needs to know these things in order to allocate time and funds for these projects.

JKick952 days ago

How much about Disneys plans do they know? Should we take their comments as a positive of things to come?

Stripes2 days ago

There was a lot of focus in the meeting on Disney’s plans to significantly increase investment and that these increased investments are going to require significant infrastructure projects to meet the needs of these Disney investments. The district administrator stressed that the district needs to prepare. RCES (a Disney subsidiary) also mentioned that they have been making changes to staffing structure and bulking up to prepare for Disney’s “upcoming property expansions.”

Batman'sParents2 days ago

There is a budget workshop on August 24, 2024.

Batman'sParents2 days ago

Today is the first time the Board has gone over the proposed 2025 Millage Rates. There is a lot of talk regarding investment in the district by taxpayers like Disney, Disney Springs operators, and hotel operators and the conversations they are having with them. Given the ongoing and future investments needed in the district, in terms of setting the operating millage rate, there appears to be some support for option 1 and option 2: Option 1: Set the Proposed Millage Rate to 14.40 mills. (Debt Service 4.17 mills/Operating 10.23 mills) This raises the Debt Service as needed and raises the Operating millage to fund a 5% increase in expenditures over the Fiscal Year 2023 millage rate. Option 2: Set Proposed Millage Rate to 13.90 mills. (Debt Service 4.17 mills/Operating 9.73 mills) This raises the Debt Service rate as needed and allocates the remaining millage to Operating. This returns the millage rate to the same rate as Fiscal Year 2023. The members of the Board were stressing this is not the final set rate and it can be lower. There appears to be more of a consensus that they want a lower rate, but want all available options. There was a slight hesitation between the members of the Board in choosing what options to set, notably, Board Members Barakat and Aungst were in more in favour of option 1, and board members Peri, Ziegler, and Mateer were more in favour of option 2. After taking a vote to adopt option 1 failed by a vote of two to three, they adopted option 2. BOS Packet: https://www.oversightdistrict.org/wp-content/uploads/2024/06/BOS-Meeting-7-24-24-Draft-Agenda-Packet-PUBLIC.pdf The proposed rates and options are on the second to last page.

StripesJun 18, 2024

What? The new development agreement is based on the existing 2020 Comprehensive plan. There’s just a blurb in there that the district and Disney will amend the agreement in order to give Disney even more development rights once the new comprehensive plan is effective.

mktJun 18, 2024

They are not. And the politization of day to day is affecting morale across the other civil servants. I personally know of two ex-RCID/current-CFTOD employees that are taking an early retirement and starting the same job with a different private or public sector enterprise in the area.