Mylan and Walt Disney Parks and Resorts form strategic alliance to increase awareness of anaphylaxis and bring EpiPen auto-injectors to Disney parks

Nov 07, 2014 in "The Walt Disney Company"

Mylan Inc. today announced it has signed a multi-year strategic alliance agreement with Walt Disney Parks and Resorts to help increase awareness of anaphylaxis, a life-threatening (severe) allergic reaction.

As part of the agreement, EpiPen® (epinephrine) and EpiPen Jr® (epinephrine) Auto-Injectors will be deployed across the Disney parks and cruise line ships from late 2014. In addition to emergency medical services (EMS), nurses trained to administer EpiPen Auto-Injectors are available during First Aid station operating hours to assist guests experiencing a severe allergic reaction. To help guests identify EpiPen locations, Disney's guide maps will now include an EpiPen Auto-Injector symbol and new signage at First Aid stations.

"Mylan's mission is to provide the world's 7 billion people access to high quality medicine and set new standards in health care. In support of this mission, we are committed to enhancing access to EpiPen Auto-Injectors and to increasing awareness of anaphylaxis. Like life, severe allergic reactions are unpredictable, so people need to be prepared," said Mylan CEO Heather Bresch. "We are very proud to be working with Disney, which already has a strong reputation for meeting the needs of people managing severe allergies, and believe we can further raise awareness of anaphylaxis through this collaboration and our joint commitment to education."

"For our guests who live with severe allergies every day, identifying EpiPen locations is an additional tool they'll have for their anaphylaxis management plan," said Dr. Pamela Hymel, chief medical officer for Walt Disney Parks and Resorts. "This new strategic alliance will help raise awareness of EpiPen locations so that our Guests with severe allergies may have the best possible experience at our parks and on our cruise ships."

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Article Posted: Nov 07, 2014 / 10:05am EST