X owner Elon Musk goes on a new rant against Bob Iger as Disney's advertising and content boycott of the platform continues

Dec 07, 2023 in "The Walt Disney Company"

Posted: Thursday December 7, 2023 12:46pm ET by WDWMAGIC Staff

X owner Elon Musk posted a series of jabs at Disney CEO Bob Iger today as the company's boycott of the social media platform continues.

Today's posts by Musk ask why Disney does not suspend advertising on competitor platforms owned by Meta, including Facebook and Instagram.

In one post, Musk said, "Bob Eiger thinks it's cool to advertise next to child exploitation material. Real stand up guy." Followed up by, "Why no advertiser boycott, Bob Eiger? You are endorsing this material!" He went on to link to a right-wing satire outlet taking shots at Iger.

The billionaire owner of X, SpaceX, and Tesla appears unable to correctly spell the Disney CEO's name, repeatedly referring to him as "Bob Eiger."

Musk also called for Iger to be fired, saying, "He should be fired immediately. Walt Disney is turning in his grave over what Bob has done to his company."

Major corporations, including Disney, Apple, IBM, Paramount, Warner Bros., Walmart, and Discovery, said they would pause advertising on X following antisemitic comments made by Musk.

Speaking at the New York Times Dealbook Conference in late November, Iger said he had not yet revisited the concerns with X since the beginning of the boycott.

At the same conference and speaking after Iger, Musk went on a wild tirade against the Disney CEO, saying "If someone is going to blackmail me with advertising, blackmail me with money, go #### yourself. Go #### yourself." He then said, waving his hand, "Hey Bob, if you're in the audience."

Disney stepped up its advertising boycott on X by withholding adding new content to the platform on several of its accounts. The official @DisneyParks account stopped posting from November 17 through November 28, added a couple of posts at the end of the month, and has posted nothing in December. Significantly, Disney opened a new fireworks show and a new neighborhood of EPCOT in early December, which would typically have been heavily promoted on X.

Despite halting some of its accounts, Disney continues to post on X from some of its services, including ABC News.

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BrianApr 15, 2024

Scott's comparison made me lol:

mktApr 12, 2024

Anecdotally as an advertiser, I can tell you that this is not the case.

BrianApr 12, 2024

pengApr 11, 2024

Yeah, he needs people that don't kiss his boot on it. The more Elon focuses on a part of a company, the worse the project gets (the cybertruck, twitter rebrand, etc). Not sure why people want him to buy disney, he barely knows how to run a social media company, he'd probably run Disney into the ground even more.

denyuntilcaughtApr 11, 2024

Traffic is down substantially since Musk but it's still a beneficial place for hyper-current news and updates - I think this is what Disney is using this for versus driving traffic and conversions.

J4546Apr 11, 2024

who still uses twitter/x? That sites been downill since before musk bought it and has only gotten worse. Its just bots and misleading propaganda at this point.

Andrew CApr 11, 2024

Can’t wait to add community notes to Disney Parks posts. “The above is misleading…” :hilarious:

denyuntilcaughtApr 11, 2024

This thread took a hard right very quickly and I look forward to the post above this to be removed soon. That said, my two cents is that I'm surprised Disney went back to posting on X if only because X is known to not really be a traffic generator for brands at nearly as efficient of a rate as other platforms. If anything, I think they just want to stay ahead of the fandom and use the platform to break the news first.

DisneyCaneApr 11, 2024

He doesn't reply THAT much and I'm sure his X/Twitter interactions are designed to attract views and users on the platform. I don't know if he was ever "right." Neither was Howard Hughes. He does seem to have some unique abilities and he has a Steve's Jobs-like ability to attract a cult of consumers. Since Apple's products were much cheaper than Tesla's and were in a market where people purchase them much more frequently, Jobs was able to get many times more people to join his cult. I'm not pro or anti Musk but I'm pro Musk as CEO of Tesla. Outside of the charging network, it is really just another car company at this point. All of the other brands are capable of making a practical EV and also have all kinds of advanced driver assist technology available and the only advantage Tesla has if they get full self driving approved is that the hardware for it exists on every vehicle they've sold so they can sell the feature to people who already own the car. I think that his "brand" is key to Tesla trading at the multiples that it needs to trade at for me to get back in the black on my investment.

tissandtullyApr 11, 2024

I don't believe it for a minute, also he doesn't really do much leading anymore, how many CEOs do you know that reply to randos all day on Twitter and post boomer memes and engage with the pure bottom feeders of society? Oh and it also came out he's been roleplaying (sorry, testing lol) as his toddler on a fake account on Twitter??? Like, this dude is not right anymore.

BrianApr 11, 2024

"Disney doesn't need Bob Iger!" sure worked out well for them back in 2020, huh?

tissandtullyApr 11, 2024

Yeah, Tesla no longer needs him, there are plenty of smart people still there and that's who is keeping it running.

Basil of Baker StreetApr 11, 2024

Where have I heard that before? 😄

DisneyCaneApr 11, 2024

I will agree that the board shouldn't just be yes men/women for the CEO in any company.