X owner Elon Musk goes on a new rant against Bob Iger as Disney's advertising and content boycott of the platform continues

Dec 07, 2023 in "The Walt Disney Company"

Posted: Thursday December 7, 2023 12:46pm ET by WDWMAGIC Staff

X owner Elon Musk posted a series of jabs at Disney CEO Bob Iger today as the company's boycott of the social media platform continues.

Today's posts by Musk ask why Disney does not suspend advertising on competitor platforms owned by Meta, including Facebook and Instagram.

In one post, Musk said, "Bob Eiger thinks it's cool to advertise next to child exploitation material. Real stand up guy." Followed up by, "Why no advertiser boycott, Bob Eiger? You are endorsing this material!" He went on to link to a right-wing satire outlet taking shots at Iger.

The billionaire owner of X, SpaceX, and Tesla appears unable to correctly spell the Disney CEO's name, repeatedly referring to him as "Bob Eiger."

Musk also called for Iger to be fired, saying, "He should be fired immediately. Walt Disney is turning in his grave over what Bob has done to his company."

Major corporations, including Disney, Apple, IBM, Paramount, Warner Bros., Walmart, and Discovery, said they would pause advertising on X following antisemitic comments made by Musk.

Speaking at the New York Times Dealbook Conference in late November, Iger said he had not yet revisited the concerns with X since the beginning of the boycott.

At the same conference and speaking after Iger, Musk went on a wild tirade against the Disney CEO, saying "If someone is going to blackmail me with advertising, blackmail me with money, go #### yourself. Go #### yourself." He then said, waving his hand, "Hey Bob, if you're in the audience."

Disney stepped up its advertising boycott on X by withholding adding new content to the platform on several of its accounts. The official @DisneyParks account stopped posting from November 17 through November 28, added a couple of posts at the end of the month, and has posted nothing in December. Significantly, Disney opened a new fireworks show and a new neighborhood of EPCOT in early December, which would typically have been heavily promoted on X.

Despite halting some of its accounts, Disney continues to post on X from some of its services, including ABC News.

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asianwayDec 27, 2023

Smartest post in this thread. Also goes for multi millionaires

BrianDec 27, 2023

They have. They just haven't yet resumed advertising.

TraumaDec 27, 2023

This thread should be locked until something new happens like Disney rejoining twitter.

Casper GutmanDec 27, 2023

Musk. Twitter. Thread topic.

BrianDec 27, 2023

General discussion about Musk and X/old Twitter seems to be OK in part because this story hasn't seen any new developments in a week or two yet the thread remains open, and the thread has gone through several rounds of deletions but has seen some of the general discussions about Musk and X up.

AylaDec 27, 2023

The topic of the thread, since there are a few that want to intentionally derail the thread into asinine whataboutisms.

Casper GutmanDec 27, 2023

In the face of significant material consequences, Musk “apologized” without any indication that he understood why his pattern of behavior was wrong, immediately went on an obscenity-laden rant about how he was the REAL victim which he carries on to this day, and then continued doing EXACTLY the same thing. If you buy that as an “apology,” it’s because you are desperate to defend and obfuscate Musk’s behavior.

StripesDec 27, 2023

We’re seemingly talking about two different things. I was referring to Disney‘s track record in entertainment over the past 100 years that has helped them foster a particular company culture that is hard to change regardless of turnover or change in management. You are apparently referring to the company’s financial success and I’d certainly agree with your comments in that regard.

celluloidDec 27, 2023

I have to say one thing. He apologized. Now we can go on to "well he only apologized due to the heat" but really, billionares of his status and influence rarely apologize. Take it what you will. Unforgiveable. Damage is done etc... But the guy apologized. Exactly. It is indeed. It is the reason why the phrase "You are only as good as the last thing you have done" and not "remember when the company used to do this?"

TouchdownDec 27, 2023

A person is not a company and a company is not a person. People generally do not change much, but companies change as the people who run it change. 30 years ago the Kodak corporation was a Dow Jones company making photography products, today it’s a penny stock that is constantly trying to hop on the next big thing (blockchain in 2019, health care in 2020 etc.). The best way to tell if a company is going to succeed is to research its current plan and staff, as well as its competitors so that you can tell it will succeed. Easy to say, hard to do.

TouchdownDec 27, 2023

Elon is a White South African who grew up in a rich family during apartheid. His latest Twitter ramblings have shown the world what he always was. Like almost every billionaire he is also an unrepentant narcissist with a savior complex. I believe his most recent biographer is quoted as saying the Elon very much wants the world to be saved, provided he is the one to do it and only him. He also is the person who has solely kept America in first place in interstellar travel, built the only profitable electric car company, and owns the largest internet access portal in the world. All these aspects can be true, because he is a human being. Personally I think his best days are behind him, and he is becoming more and more mentally unstable. I hope that his various corporations recognize it and somehow limit his power but doubt it will happen until he does something that loses his investors a lot of money, if X goes bankrupt that may be just enough.

LilofanDec 26, 2023

Many back in the day put their faith invested their life savings to a young Warren Buffett. Many years later these folks are millionaires in net worth and 93 year old Warren Buffett worth $118B still drives himself to work followed by his security team. I like Buffett's thinking in his daily diet of fast food and soda. He eats like a 6 year old since he said 6 year olds have one of the lowest death rates.

LittleBufordDec 26, 2023

I don’t think there’s any billionaire out there in whom I’d put so much faith. There’s a strange cult of personality at play here that I really don’t understand.

LittleBufordDec 26, 2023

I can link to his primary support of a tweet that you yourself acknowledged as anti-immigrant/Islamophobic. I’ve asked you a few times whether his views in that regard bother you, and I’ve yet to receive a reply.