Disney is partnering with Apple to launch Vision Pro Augmented Reality headset, including a virtual Walt Disney World

Jun 05, 2023 in "The Walt Disney Company"

Disney and Apple Vision Pro
Posted: Monday June 5, 2023 2:50pm ET by WDWMAGIC Staff

Walt Disney Company CEO Bob Iger joined Apple's Tim Cook today as part of the launch of the new Apple Vision Pro Augmented Reality headset.

Speaking today, Iger said, "We believe that Apple Vision Pro is a revolutionary platform that can make our vision a reality." Disney showed off examples of how the Apple Vision Pro will enable Disney's stories and content to come to life "in ways that were previously impossible."

Clips demonstrated included movies, TV shows, and even elements of a virtual Walt Disney World. Iger said that after trying Apple Vision Pro, the thing that struck him most was how it would allow Disney to create, "Deeply personal experiences, that will bring fans closer to the characters they love, and more deeply immersed in Disney stories."

Walt Disney Imagineer Scott Trowbridge said via Twitter, "Congrats to my friends and colleagues on the Apple Vision Pro announcement today! While most of you have been working on this for YEARS more than I have, I’m excited to continue to ideate on how to combine the best of Disney magic with the best of Apple technology."

Iger announced that the Disney+ streaming platform will be available on day one of Apple Vision Pro.

You can watch the segment with Bob Iger and the Apple Vision Pro below. Apple Vision Pro launches in the U.S.A. early 2024, with more countries to follow.

Discuss on the Forums

Get Walt Disney World News Delivered to Your Inbox

View all comments →

MagicHappens1971Feb 02, 2024

I’m assuming Disney/Apple’s heavy promotion / tie in would include an exclusivity agreement.

sedatiFeb 02, 2024

On Quest 3 please

wdwmagicFeb 02, 2024

Here is the Disney+ 3D lineup for Vision Pro on day one.

wdwmagicJan 19, 2024

Indy_UKJan 19, 2024

And now ive seen this moving floor system. I wonder if it's a step closer to walking around the parks with an Apple Vision headset. I am not surprised they are selling well. I'll wait for the cheaper non Pro version

EPCOT-O.G.Jan 19, 2024

They used to pay beta testers $3500 - Apple flipped that around.

DisneyCaneJan 19, 2024

I'm not surprised. There is definitely an enthusiastic group of early adopters that will want to get their hands on this ASAP. I do think there are numerous applications for AR like this outside of entertainment. Having a parts diagram and repair instructions superimposed on something you are working on would be very useful and make repairs and service of complex machinery more efficient. Maybe Disney can develop that to give more people the ability to maintain effects on rides!

wdwmagicJan 19, 2024

45 minutes in, delivery timeframe is now mid-March.

wdwmagicJan 19, 2024

Orders have opened. The launch day Feb 2 stock was sold out in 15 minutes. Deliveries are now 10 -14 days out.

UNCgolfJan 17, 2024

I don't think anyone is being dismissive of it -- I think it will have some excellent uses. I do not, however, think that many people will be interested in wearing a headset over just using a monitor (or multiple monitors) for regular, daily use, as just one example. Some people absolutely will, but for the average person the drawbacks are likely going to outweigh the benefits of a set-up like that. As I've pointed out above, though, that's solely in a VR context. In an MR/AR context, where the monitors are superimposed on your desk or wherever you are as opposed to existing in a solely virtual space, there probably will be widespread adoption eventually (although I think that's still a decade+ away).

tissandtullyJan 17, 2024

The Vision Pro is not meant to be a mass market device at first, the cost is aimed at enthusiasts and developers that have money to burn. Goal is to see if there is a use case and interest and then make cheaper and less intrusive versions if it catches on. Spatial computing could be very intriguing, especially with such a high res device. Like you wouldn’t need to buy a monitor anymore you could have multiple 4k displays at the ready on the headset, it will be interesting to see what happens. I’m surprised a Disney forum and EPCOT fans are so dismissive of a device, this is the type of idea that I think Walt would have really found a use for. Now excuse me while I go ask AI to make me a photo of Walt Disney wearing a Vision Pro 😂.

GhostHost1000Jan 17, 2024

Agreed. It’s much easier to be on a phone for hours vs wearing an awkward headset. I have an oculus and while cool at first, it’s gets annoying after awhile and losing is attraction to keep wanting to use it often.

MisterPenguinJan 17, 2024

They agreed split the entertainment v. technology spheres of influence at the Illuminati meetings of the 90s, and support each other as long as they stayed in their own lanes.

MrPromeyJan 17, 2024

Yeah, I know. But spending money to develop for, support, and provide unique exclusive content to a platform that isn't even available to the public yet - a platform that will have a relatively insignificant install base for at least the first year just based on hardware availability, alone (even if it's wildly popular) - seems like a pretty big "favor", isn't it? This is a bit more involved than letting Apple make a Mickey Mouse face for the launch of the Apple Watch, don't you think? So I'm wondering, did Apple pay them? Did they cut them a deal on the rate they charge for people who sign-up and renew through their platforms? (i.e. iphone, ipad, AppleTV, etc.) Since this is at no additional charge to consumers for the unique content, I see no way Disney really profits off this, especially as an exclusive and in a year that they've been cutting back everywhere, reducing content spend on D+, etc., it strikes me as unlikely they spun up a development and support team for this new software without something to grease the wheels. I'm sure being mentioned in Apple's promotional materials is nice but I have to think there's more to it than that since it's way more of a benefit to Apple and "exclusivity" usually comes with strings in other more common cases of this type of thing - like gaming. For what it's worth, they're touting a whole bunch of other platforms, too but it appears most of them are through the AppleTv app.