Disney is partnering with Apple to launch Vision Pro Augmented Reality headset, including a virtual Walt Disney World

Jun 05, 2023 in "The Walt Disney Company"

Disney and Apple Vision Pro
Posted: Monday June 5, 2023 2:50pm ET by WDWMAGIC Staff

Walt Disney Company CEO Bob Iger joined Apple's Tim Cook today as part of the launch of the new Apple Vision Pro Augmented Reality headset.

Speaking today, Iger said, "We believe that Apple Vision Pro is a revolutionary platform that can make our vision a reality." Disney showed off examples of how the Apple Vision Pro will enable Disney's stories and content to come to life "in ways that were previously impossible."

Clips demonstrated included movies, TV shows, and even elements of a virtual Walt Disney World. Iger said that after trying Apple Vision Pro, the thing that struck him most was how it would allow Disney to create, "Deeply personal experiences, that will bring fans closer to the characters they love, and more deeply immersed in Disney stories."

Walt Disney Imagineer Scott Trowbridge said via Twitter, "Congrats to my friends and colleagues on the Apple Vision Pro announcement today! While most of you have been working on this for YEARS more than I have, I’m excited to continue to ideate on how to combine the best of Disney magic with the best of Apple technology."

Iger announced that the Disney+ streaming platform will be available on day one of Apple Vision Pro.

You can watch the segment with Bob Iger and the Apple Vision Pro below. Apple Vision Pro launches in the U.S.A. early 2024, with more countries to follow.

Discuss on the Forums

Get Walt Disney World News Delivered to Your Inbox

View all comments →

DCBaker21 days ago

Marvel has released a trailer for What If…? – An Immersive Story.

BrianMay 09, 2024

It's already in development. Whether or not it ever sees the light of day is less certain.

TraumaMay 09, 2024

Who knows who will get whatever this ends up being to mass market. Could be a company that doesn’t even exist yet. Could be Apple, Microsoft, Google, Meta. We will see if Apple even makes a second version of the Vision Pro.

wdwmagicMay 09, 2024

I'm referring to Apple, because they are the most capable of achieving this to be mass market, and the Vision Pro is their first device in this category.

UNCgolfMay 09, 2024

I mentioned it above, but this is the ongoing problem for VR/AR (one that AR is more likely to solve eventually than VR, IMO). It just doesn't offer a better experience (and often offers a worse one) for regular, every day tasks than a laptop or desktop computer (or smart phone/tablet in some cases).

TraumaMay 09, 2024

Nothing started with Vision Pro. Many Vr headsets before it.

durangojimMay 09, 2024

I bought a Vision Pro about 2 weeks after launch to try to incorporate it into my workflow when I see patients at home. It's a neat product but there are some major thing limiting its use in my option. It's big and heavy, the MacBook screen mirroring is limited to one screen and frankly having a bunch of windows floating around isn't really more efficient than just having a screen infront of you with windows. It is however superb on an airplane for watching movies. As someone next to me said while I was traveling, you look like a dork, but I guess that doesn't matter if you're watching movie on a 10 foot screen 30,000 feet above the ground. Right now this iteration is not worth it in my opinion for 99% of average users and I hardly use it anymore. I hope WWDC brings some much needed upgrades and apps to the software.

wdwmagicMay 09, 2024

The Apple 1 sold about 200 units, and today Apple sells $40 billion in MACs per year. Today's MAC is a different form factor, but it all has to start somewhere - just like Vision Pro.

Fido ChuckwagonMay 09, 2024

It's also likely really bad for young people whose eyes are still developing, which is also a significant drawback.

TraumaMay 09, 2024

How about smellovision in 3D!!

Eric GrahamMay 09, 2024

I've heard that 25% of people that use the headset experience motion sickness. That's quite a bit.

Fido ChuckwagonMay 09, 2024

Some things catch on, some things don't. Smellovision never caught on. 3d tv's never caught on. I think this is a lot more like smellovision and 3d tv's than it is like a phone or tablet. Only time will tell though. Also important to note that virtual reality isn't some "new" concept. We've been playing around with this since the 90's. Yes the tech has gotten much better, but VR could have taken off any time in the past 30 years and hasn't yet.

GhostHost1000May 09, 2024

you would be wrong A computer in a home is also different than wearing something on your head and covering your eyes.

TraumaMay 09, 2024

The sales numbers tell you all you need to know. People do not care. Yes one day tech like this will be mainstream, but it will be in a completely different form factor. The Vision Pro is a dud and it’s back to the drawing board. All you are basically saying is tech will continue to evolve. I’d also bet the sun will rise tomorrow.