Disney PhotoPass Memory Maker pricing reduced

By WDWMAGIC Staff · Monday December 14, 2015 11:13am EST · "PhotoPass"

Starting today, the pricing for the Memory Maker packages from Disney PhotoPass has been reduced.

The standard Memory Maker package, which can be used immediately on purchase, is now priced at $169, down from $199.

The advance purchase Memory Maker package, which has a 3 day delay before it can be used, is now priced at $149, down from $169.

This marks a return to the original pricing that was in place before the Memory Maker price increase of December 2014.

Guests who purchased the advance Memory Maker package at the higher price are being issued a store credit for use at MyDisneyPhotoPass.com.

Memory Maker gives guests unlimited digital downloads of photos taken by Disney PhotoPass photographers throughout the parks, restaurants and on select attractions.

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To add, guests who pre-purchased MemoryMaker for an upcoming trip are being notified with a $20 PhotoPass merchandise credit.
Price.... Reduced?

I don't think these terms have been put together by Disney in quite a while!

This is excellent news though, I've always really valued the Memory Maker / Photopass Plus package.
↩ replying to sshindel
I'm trying to recall the last time they reduced the price of anything.. ever.
Wow, that's actually amazing. Guess guest weren't buying (no pun intended) the whole 199 thing.
The article says this marks a return to the pricing that was in effect before December, 2014. I know that's true for the advance purchase, but I thought the immediate use version was $199 even before last year's price increase.
I'm guessing that the decreased sales in memory maker that led to this has to do with annual passes now having Photopass.
↩ replying to Rteetz
I'm not sure about that. Annual passes are a tiny, tiny percentage of the visitors to Walt Disney World. And of them, what percentage were purchasing Memory Maker before? Just can't imagine that's moved the needle that much. I think more likely that they just increased the price to the point where the average customer was starting to not see the value of it.
This proves Disney does apply to supply and demand!

All the folks that speak of Disney's exuberant prices, they charge the amount because people will pay it.
↩ replying to Tom P.
I agree. Memory Maker has maximum value if you visit infrequently but for many nights. Pass holders generally visit very frequently for shorter trips (long weekends and such). Pass holders weren't buying Memory Maker in the first place.
I just received the email notification this morning and thought that it might have been a mistake. But if I can get a free picture frame or magnet from my credit, I'll take it! I like that they tried to butter me up by saying, "...as a token of our appreciation of your business and loyalty..." I think it's more because of the criticism they'd receive from people who paid the higher price just to see that it was reduced. You can't NOT give others a credit for it. All-in-all, a good move on their part.
Anyone know if my trip that just ended two days ago would qualify for this credit?
↩ replying to bjm72385
Thank you for your recent purchase of the Disney PhotoPass Memory Maker product. We recently revised our prices for purchases of Memory Maker made after 12/13/15.
↩ replying to CaptainAmerica
Thanks. Was worth a try haha! We def got our money's worth even at the higher price bc it was my daughter's first trip, so we used it constantly.
↩ replying to CaptainAmerica
There has to be a fair number of DVC members like myself who previously purchased both. Whether this led to the price decrease or not, who knows. I was just happy that they automatically made my new AP a platinum pass even though I purchased the vouchers before the change and price increase. Saved me three trips debating on whether to buy Memory Maker or not, and seeing the pictures almost immediately in the app is great.
↩ replying to bjm72385
You should get an email. Mine was purchased in November but hasn't been used yet and I received the credit.