Disney to air Super Bowl commercial honoring 100 years of storytelling and innovation

Feb 12, 2023 in "Disney 100 Years of Wonder"

Posted: Sunday February 12, 2023 2:00pm ET by WDWMAGIC Staff

Disney will premiere a new commercial during tonight's Super Bowl, which the company says honors "100 years of unrivaled storytelling and innovation."

The 90-second video can be seen below, and continue for comments from Walt Disney Co. CEO Bob Iger.

A century after Walt and Roy Disney first opened for business in 1923, their remarkable legacy lives on in ways they never could have imagined.

Later tonight, we'll premiere a very special commercial during the Super Bowl honoring 100 years of unrivaled storytelling and innovation, and I wanted to personally share it with all of you first.

For 100 years, Disney has provided joy and wonder for the whole world to enjoy. We're honored to have created the moments that make your heart sing, your mind soar, your eyes teary, your stomach drop, and your imagination come alive, as you've embarked on so many incredible journeys with our stories and characters throughout your lives. You in particular, our most loyal and ardent fans, truly understand what it is to experience the magic of Disney.

Over the coming year, our Disney100 celebrations will give us the chance to say thank you to generations of fans, and to honor the brilliant storytellers whose talents and imagination created the exceptional achievements that make Disney such an enduring part of the global culture. We'll have numerous opportunities for fans and families of all ages to relive their most beloved Disney memories and to delight in new content and experiences.

Walt once said, "Disneyland will never be completed. It will continue to grow as long as there is imagination left in the world." That's how I feel about this great company he started a century ago. We have a lot more magic to create, and I can't wait to share it with the world.

So, as we commemorate our historic anniversary, I want to thank you for helping us carry forth the legacy that Walt inspired all those years ago. I hope you like this wonderful video, and we look forward to sharing more exciting Disney100 updates with you soon.

With gratitude,
Bob Iger

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MagicHappens1971Nov 03, 2023

I feel like it's cuts of different speeches put together, but it very well could be AI.

helenaNov 02, 2023

let me know if you find out if it was AI or his real voice I'm writing an essay for college about that ad and cant find him saying that quote anywhere.

yensid1967Oct 19, 2023

The beginning of "Once Upon a Studio" made me tear up... When Mickey is rushing around getting ready, then sees the picture of Walt...he stops tips his hat and says, "Thanks" THAT was very touching!

wtyy21Oct 17, 2023

In honor of 100th anniversary of the Walt Disney Company, here's the logo montage of Walt Disney Pictures that has led up to the new Disney100 logo. Meanwhile, at Disneyland Paris, they held A Costellation Celebration at the nighttime, either at WDS Paris or at Disneyland proper.

UNCgolfOct 17, 2023

Yeah, the film was a Touchstone/Amblin production rather than a Disney one. I know Touchstone was owned by Disney but they always kept it a separate thing.

BrerFoxesBayouAdventureOct 17, 2023

His shorts were produced by the company's Florida studio. Though I'm assuming they were counting the film, which was done primarily by Richard Williams' studio in England, as the main entity behind WFRR. That and there's also issues with the rights to Roger, who's still partially owned by Spielberg's Amblin company. Song of the South had about 20-25 minutes of animation in it, so a majority of its runtime is dedicated to the Uncle Remus/Johnny framing device. Other hybrid films (The Reluctant Dragon, Mary Poppins, Bedknobs and Broomsticks, Pete's Dragon) were included in the short so it seems the Br'er characters weren't included for the obvious reasons that I won't (and don't want to) get into. One of the most glaring omissions is characters from So Dear to My Heart, a movie that was very personal and dear to Walt's heart (heh). Personally, I would've included Danny in the scene with Walt and Mickey's portrait, but maybe that would've made the scene a bit too sappy.

MisterPenguinOct 17, 2023

I'm so happy you noticed me!!

UNCgolfOct 17, 2023

Roger Rabbit wasn't a Walt Disney Studios/Productions/whatever film; that's almost certainly why it wasn't included. Pete's Dragon was, though, as was one of the Mary Poppins penguins and at least one character from Bedknobs and Broomsticks. All of those were Walt Disney films.

DCBakerOct 17, 2023

Disney has released a new Disney100 video.

brb1006Oct 17, 2023

The Eisner Era of Disney would had done this approach. I still have fond memories of the 100 Years of Magic Celebration which Disney took effort into marketing between 2001 and 2003.

Tha RealestOct 17, 2023

It was largely live-action though, correct? I also don’t think it was technically a WDAS film either. Was the dragon from Pete’s Dragon in the short?

Vegas Disney FanOct 17, 2023

I absolutely loved this short, and I want that picture, I already checked ShopDisney and they aren’t selling it, missed opportunity Disney.

Kirby86Oct 17, 2023

I'm suprised Winnie the Pooh isn't in that artwork.

UpAllNightOct 16, 2023

It’s just poor marketing if that’s the case. The Disneyland Paris parade led me onto a vie of the final day of the 30th and now Ive booked another trip