Hyundai teams up with Walt Disney Imagineering for special IONIQ 5 Disney100 Platinum electric car

Oct 20, 2023 in "Disney 100 Years of Wonder"

Posted: Friday October 20, 2023 8:54am ET by WDWMAGIC Staff

To mark Disney's centenary celebrations, Hyundai Motor America has pulled the wraps off its exclusive IONIQ 5 Disney100 Platinum Concept car at the New York Auto Show.

This unique collaboration between Hyundai vehicle designers and Walt Disney Imagineering has resulted in a car adorned with special Disney-inspired accents, lighting effects, and iconic Disney music.

Angela Zepeda, chief marketing officer at Hyundai Motor America, said, "This collaboration with Disney, granting access to their iconic characters for a vehicle design, is a first for both companies. The IONIQ 5, being our premier all-electric vehicle, stands as a perfect canvas for this endeavor. We believe this limited edition will enchant every Disney aficionado out there."

Disney Features of the IONIQ 5 Disney100 Platinum Concept include:

  • Gravity Gold Matte exterior hue.
  • Unique Disney-inspired wheel designs.
  • Special Disney100 Platinum Edition badging.
  • Disney100 logos prominently featured on seat headrests, center console, and floormats.
  • Lamp screens that project Disney sparkle animations across headlights and taillights.
  • Moon roof with pixie dust details.
  • Disney-themed intro on the interior screen which plays iconic Disney music and displays the Disney100 logo, enhanced with pixie dust.
  • Interior lights that sync to a light show.

Note that Hyundai says that the features mentioned are specific to the show car. The production model's features may differ.

Details about the limited production vehicle concept revealed at the NY Auto show, including pricing, are anticipated later this year.

Hyundai's partnership with Disney began with a 60-second advertisement at the 95th Academy Awards, merging Hyundai moments with iconic Disney film scenes from the past century. This partnership has seen numerous collaborations, including a multi-series campaign in 2022 and an augmented reality initiative with National Geographic in 2021.

For more details on the Hyundai IONIQ 5 Disney100 Platinum Concept and the broader collaboration with Disney, visit

Discuss on the Forums

Get Walt Disney World News Delivered to Your Inbox

View all comments →

Goofnut1980Oct 23, 2023

Aren't they a little late in the celebration? In 2 months it will not be the 100 years anymore. It will be the 101 Dalmatian Edition.

LilofanOct 23, 2023

I love rowing through the gears on my manual naturally aspirated 6 cylinder. Save the manuals!

John park hopperOct 23, 2023

I grew up with muscle cars and to me there is nothing like the sound of a big block ICE Will always love my 56 Chevy hot rod with a 327 CI gas burner. Guess that's why I love going to the drag races

SirwalterraleighOct 23, 2023

The electric motors pack more of a whallop then ICE I have a hybrid with 1-2…and when the second kicks in (in the back for the awd)…it feels like chewie threw the lever…or more accurately when R2 saves them.

LilofanOct 23, 2023

When I rented from Avis at MCO I got the cheapest rate which was a mystery car. I got a Hyundai electric SUV. It was a weird feeling driving it but when you floor the gas pedal, look out, it takes off like a rocket and my back was slammed back into my drivers seat.

Jambo DadOct 23, 2023

Good comments - electric cars are here and will be better and cheaper. Agree with comments about next generation nuclear. Also need grid to have more redundancy (which means storage within the grid and expanding solar at a rooftop level). As for the Hyundai - there is no intent to build more of these - it’s a one-off marketing concept. I also agree that I wish they would partner with a U.S. company. Between the factories in Mexico, international ownership of Stellantis and GM’s EV expertise mostly coming from Chinese companies, Tesla is the most American company out there. I think it’s now time for them to spend a little money on marketing.

Brooklin Disney DadOct 21, 2023

I’ll stick to my Disney antenna foam balls. That’s as close to a Disney themed car as I can afford.

John park hopperOct 20, 2023

They better get busy "It takes around 6 to 8 years to build a nuclear reactor. That's the average construction time globally. Reactors can be built very quickly: some have been built in just 3 to 5 years. Some have long over-runs, spanning multiple decades." They spent millions on one in SC then went bankrupt never got built.

SirwalterraleighOct 20, 2023

It is true…and they’re gonna need a lot more plants…primarily nukes and a useful water/fission model

John park hopperOct 20, 2023

If that is true these governments better start building electric generating plants to supply the electricity

SirwalterraleighOct 20, 2023

Yeah…that’s not gonna be a “thing” longterm. Have a friend who’s an exec at jaguar…they’re going 100% electric in 10 years. Why? They spend half their money buying carbon offsets and 90% of world governments are moving to basically regulate ICEs out. The world is a changing As far as this Disney thing goes…I’m sure its a stunt.

John park hopperOct 20, 2023

Another Disney management blunder----- sales of electric cars are in the toilet "Electric Vehicles Are Taking Up Space at Dealerships Because No One Really Wants to Buy Them Anymore"

SirwalterraleighOct 20, 2023

In its current stewardship…TWDC isn’t Louis sitting in the court of Versailles receiving adulation from a queue line

AylaOct 20, 2023

WDI, focusing on the important things...🙄🙄🙄