'The NBA Experience at Walt Disney World Resort' announced for Disney Springs

Jun 03, 2015 in "Disney Springs"

Posted: Wednesday June 3, 2015 1:17pm EDT by WDWMAGIC Staff

The Walt Disney Company and the National Basketball Association have just announced that 'The NBA Experience at Walt Disney World Resort' will be coming to Disney Springs.

According to Disney, the expansive, one-of-a-kind destination will feature hands-on activities that put families and guests of all ages right in the middle of NBA game action. Guests will enjoy immersive NBA video productions and numerous interactive experiences, as well as a restaurant and a retail store.

“We’re thrilled to work with the NBA to take our guests inside the world of professional basketball with an extraordinary entertainment experience,” said Robert A. Iger, chairman and chief executive officer, The Walt Disney Company. “We’ve had a long and successful partnership with the NBA through ESPN, and we will continue to build on that foundation as we bring the Disney and NBA brands together for the first time in this exciting and innovative way.”

“We look forward to uniting the passionate, global fan bases of the NBA and our longtime partner, Disney,” said NBA Commissioner Adam Silver. “Working with the world’s top creator and operator of themed entertainment attractions, we can’t wait to bring the magic of Disney and the excitement of the NBA to guests from around the world.”

“Basketball fans of all ages will be able to experience the game in a whole new way when they visit ‘The NBA Experience at Walt Disney World Resort,’” said Bob Chapek, chairman of Walt Disney Parks and Resorts. “We’re excited to join the NBA in offering this unique form of family entertainment. It will be a terrific addition to the world-class lineup of shops and restaurants coming to Disney Springs.”

Disney did not announce an opening date or location for the the new NBA Experience, but the size of the project would appear to be a very good fit for the Disney Quest space on the West Side. Speculation has been building during the last couple of years that Disney Quest will be closing in the near future.

Discuss on the Forums
View all comments →

NunuJan 27, 2020

Rest in peace NBA's legend Kobe Bryant and his daughter Gianna. Here's hoping NBA at DS puts up a tribute of some kind, celebrating Kobe's life and achievements.

ZachPLJan 07, 2020

I feel like disney should have tried a little harder with some of the games, I mean look at this, this looks fun

DisorbustDec 16, 2019

I wonder if they are asking themselves what else they can do with the space yet.

JenniferSDec 15, 2019

Turns out ... nowhere fast.

LSLSDec 04, 2019

NBA has seen a MASSIVE drop in TV ratings this year so far. TNT down 23%, ESPN down 20%. Could be a bad sign for NBA Experience as well.

unoriginal26Dec 02, 2019

With 90 crafts on tap, I would say yep!

dodgr98Nov 20, 2019

FWIW, when I was down there last week, I wasn't sure it was open because I saw no one entering or exiting.

peter11435Nov 19, 2019

Correct. Nametags are not an indicator as there are many third party operating participant locations whose employees wear Disney CM nametags. Many of the World Showcase locations as you mentioned are operating participants but their employees wear Disney nametags and costumes despite that they don’t work for Disney. My comment you quoted was referring to NBA experience cast. They are Disney cast members as the facility is owned and operated by Disney.

dreamfinderNov 19, 2019

I do believe that at least some of 3rd party O/O locations who wear CM nametags, but are not Disney CMs. For instance, Palmas Group runs the food at Coronado and the Mexico pavilion. On their jobs website, http://www.palmasjobs.com/ you can see picture of CMs at La Cava del Tequila and La Hacienda de San Angel, both wearing the typical CM nametags. I'm pretty sure I've seen the same at other locations such as Basin as well. My google-fu isn't working well right now at finding pictures of other CMs.

bpiperNov 19, 2019

While they may have had one in CA, I was referring to the one in Downtown Disney Westside. It was in the park area that became the food truck park. It wasn't that large, but a lot of kids were attempting to skate or learning how to fall graciously when I saw it. I don't remember the skate rental price, but I remember thinking that it was reasonable. Which has become a strange sight at WDW.

LilofanNov 19, 2019

Thanks for the info. I just looked up, yes indeed Downtown Disney in CA had a winter skating rink for guests in 2012.

bpiperNov 19, 2019

If memory serves, Disney had put up a skating rink for the Holidays in the park that became the food truck area for several years.

LSLSNov 19, 2019

ESPN has a few rights to the NHL now (ESPN+), but it would not be more popular (and I'm die hard hockey). I still think the only way to make these work is to make it an ESPN theme that includes all sports. And even then, I doubt it does too well with the price tag. I think you are much better off making it more of like an arcade style (or Dave and Busters style) where you pay per game played type thing. I may be wrong, but I would think that letting people in to see the stuff you can do (with the option to pay to play one or two things, or buy say a wristband) would go much further. BUT, speaking to have any of these succeeded, it looked very similar to what they have at the hockey hall of fame which is very cool (though, most people probably aren't going specifically JUST for these experiences at the HHOF).