Marvel Studios and ILM Immersive to Launch Groundbreaking' What If…? – An Immersive Story' on Apple Vision Pro

May 08, 2024 in "Marvel Studios"

Posted: Wednesday May 8, 2024 11:13am ET by WDWMAGIC Staff

Marvel Studios in collaboration with ILM Immersive has announced a pioneering venture, 'What If…? – An Immersive Story,' set to debut exclusively on Apple Vision Pro. This venture marks the first interactive story from Disney+ Originals, promising a mixed reality experience that draws heavily on the narrative style and themes of the popular animated series 'What If…?'.

'What If…? – An Immersive Story' will allow fans to engage with the Marvel Universe in an unprecedented manner. Viewers will witness and actively participate in a dynamic narrative where they can interact with alternative realities within the Marvel Cinematic Universe (MCU). This immersive story is designed to transport users across various dimensions where they will meet different versions of familiar characters and wield mystical and cosmic powers, including the iconic Infinity Stones.

Dave Bushore, director and executive producer, said "What If…? – An Immersive Story is the next evolution in how we tell our stories, where fans can not only experience but live out adventures alongside their favorite heroes." Bushore highlighted that this innovative approach opens new doors into the Marvel Universe, providing an engaging new way to experience its stories.

Executive producer Brad Winderbaum added that the project extends the speculative and exploratory nature of the 'What If…?' series by turning viewers from passive observers into active participants in the story. This immersive experience is made possible by Apple Vision Pro's advanced spatial computing capabilities, which blend augmented and virtual reality to create a seamless and interactive narrative journey.

The technology behind this experience promises to deliver a visually spectacular and emotionally engaging experience. Users can expect to traverse through vividly recreated and iconic MCU locales, enhanced by state-of-the-art visuals and spatial audio that emphasize the expansive nature of the multiverse.

The creative team behind this immersive story includes notables such as Shereif M. Fattouh of ILM Immersive and a host of acclaimed industry professionals. David Dong and Phil McCarty pen the story with a musical score provided by Laura Karpman, an Oscar-nominated and Emmy-winning composer.

With 'What If…? – An Immersive Story', Marvel Studios and ILM Immersive aim to redefine fan interaction with the MCU. More details about this innovative project will be unveiled soon, and fans can follow updates through official social media channels of What If…?, Marvel Studios, and ILM Immersive.

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DCBaker21 days ago

Marvel has released a trailer for What If…? – An Immersive Story.