Mickey's of Hollywood closing for refurbishment

May 13, 2019 in "Mickey's of Hollywood"

Posted: Monday May 13, 2019 8:55am ET by WDWMAGIC Staff

The merchandise location refurbishments are continuing at Disney's Hollywood Studios, with Mickey's of Hollywood closing May 14 to begin a remodel.

Mickey's of Hollywood is the main store in the park, found along Hollywood Blvd near to the main entrance. It will join Keystone Clothiers, the former Planet Hollywood store and Legends of Hollywood - all in refurbishment.

The redesigned store is expected to reopen in September 2019, still offering a similar variety of product.

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itsy bitsy spiderOct 06, 2019

It feels less cluttered and far more open in the new version.

Sharon&SusanSep 27, 2019

Mickey's of Hollywood has a new backstory! "Mickey McComick opened a store in 1924 on Hollywood Boulevard because he was into generic stores with a vague art deco look. He put a rat on the sign to signify that it opened in the Year of the Rat. Walt Disney was so inspired by that sign that he stole the design and name for his new rodent Mickey Mouse!" /s

tirianSep 27, 2019

Like most of you, my reaction started with a smile yet went downhill fast: “Wow, the colors and monogram look nice.” “The floor and ceiling look nice too.” “Why’d they dump the ‘Band Concert’ murals when MMRR opens in a few months?” “Wait, there’s no classic Mickey theming at all—just letters on a wall.” “What happened here?” ****** I don’t expect everything to be over-the-top and tacky; I think MouseGear should be razed, and I’m one of the few who have defended the revamped World of Disney. We can’t live in the fiberglass ‘90s forever. But Mickey’s of Hollywood had a gorgeous classic theme that felt right, and they stripped it of personality because somebody thinks it makes the merchandise the star. Here’s a hint: it doesn’t. It makes your store look like a big box retailer instead of a boutique. This design feels so close to being right. The monogram is lovely. Then instead of building off it, the interior designers simply repeated it over and over throughout the store, and some areas ended up looking like jail bars. I agree with @celluloid — the store designs are starting to look like Associate-level work.

FlynnwriterSep 27, 2019

It’s straight out of Paul Presslers playbook. Less Sku’s, less unique items

aladdin2007Sep 27, 2019

In a way I agree, at the same time though it does look really nice except would it have hurt them to have included some character silhouettes or a nice image/mural on the boring walls? They are voiding out all whimsy and detail for way too sterile designs. I dont even feel like Im at Disney World anymore....yet it does look nice for what it is I just have a contradicting on the seesaw view of these changes. These stores could be in any upper scale mall, its just not Disney to me but yes its nice. It looks better than what they did to keystone clothiers and that jewelry store across the way. They dont even have any Hollywood Studios souvenirs anymore, its all the same stuff, toys, purses, and tees. Just like you cant find anything that says Magic Kingdom on it anymore either.

FlynnwriterSep 27, 2019

Pure Bob Chapek - dumb down the stores, less merchandise, middle of the road, and merchandise like target or Kohl’s.

HoldenCJun 28, 2019

The one across the street, right side as you enter, and the ones on Sunset Blvd are still open. But like someone said above, every big store on property has the same stuff.

ToTBellHopJun 27, 2019

Just go to World of Disney, Emporium, MouseGear, or Island Mercantile...

PurduevianJun 27, 2019

So what is the big store in DHS now? I'm going while this is closed and was hoping to get Magic Bands at DHS (staying at Swolphin). Mickey's of Hollywood was my plan, but it seems like all the large retail stores are now closed at DHS.

WDWtravelerMay 31, 2019

Photo update as of Friday, May 31, 2019. Besides the interior refurbishment, this construction wall could mean exterior changes to the retail store.

TJ VazquezMay 14, 2019

Don't even get me started on the Banana Repubization of the World of Disney and now apparently the theme parks shops.

HauntedPirateMay 14, 2019

"We're giving guests what they want - a modern, bland, industrial look that allows us to maximize sales per square inch" - Bob Chapek

celluloidMay 14, 2019

There is far too much Associative level only theming going on in the major theme parks right now. It is either as immersive as can be down to the conceit of retail, if it is a major intelectual property, anything else is associative theming the same way The Cheesecake Factory is themed to Cheesecake.