Disney Parks and Resort in-room skin care products supplier H2O+ to cease operations

By WDWMAGIC Staff · Monday August 22, 2022 11:45am ET · "Walt Disney World Resorts"

After 33 years in business and almost 15 years as the supplier of Disney's resort and cruise line toiletry products, H2O+ has announced it will cease operations.

In an announcement on the official H2O+ website, the company says, "After 30+ amazing years of innovation, we have made the very difficult decision to retire the brand at the end of the year. "

H2O+ became a fixture in Disney's resort hotel rooms in 2008, supplying complimentary skincare and hair products.

The product's future with Disney is unclear, with the company saying it will, "fulfill its obligation to supply products in accordance with agreements with its business partners"

H2O+ parent company, Pola Orbis Holdings said, "Since joining the group, H2O Plus has been engaged in the manufacture and sale of cosmetics primarily in the US. However, the business environment surrounding the beauty brand has become "extremely difficult," with sales falling short of expectations. Pola acquired H2O Plus in in 2010. At the time of the acquisition, Pola said it would expand the brand in Asia.Going forward, H2O Plus will fulfill its obligation to supply products in accordance with agreements with its business partners, and proceed with dissolution procedures during the second half of 2023. Subsequently, the liquidation will be concluded upon the completion of the necessary procedures."

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Additional info on the shutdown:
just bought some on shopdisney since it was on sale a few days ago... now I know why.
Looking forward to the comments talking about how this will affect their vacation in the long run.
Oh, that's too bad. I liked the products on DCL. They smelled so good.
'Retire the brand' doesn't necessarily mean any changes will happen with what's used in the resorts. Just that it won't be called 'H20+' any more. It might be called something else or even be 'white label' Disney branded.
That’s too bad. They’ve got great products.
Remember when everyone went nuts when those whacky 90s style products were replaced with these, which didn’t “feel Disney.”

Now they are synonymous with Disney!
↩ replying to Kamikaze
Good point.

And, back to sarcasm/snarkiness:

"Coming soon, to a Disney resort and Disney Cruise Line!" ;)
Yeah, sounds like they will just produce a new brand. They probably have done enough testing to know people want something new, so a total revamp. Just how it goes in personal care products
↩ replying to surfsupdon
I liked the resort-specific little bottles they used to have, and when they had Mickey ears for tops. Perfect for Disney resorts. I hope they get that kind of thing back.
whatever replaces it, i’ll bet it’s a smaller size & more expensive if one chooses to purchase it
↩ replying to surfsupdon
haha yes I was just thinking this! I remember when the brand was introduced - an unpopular change at the time.
↩ replying to wdwmagic
It seems some things never change 😅
↩ replying to prberk
The individual bottles are a huge waste of plastic, hope those never come back