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Once Upon a Toy Official Opening

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Dressed in suitably playful attire for the grand opening of Once Upon a Toy are (L-R) Al Weiss, president of Walt Disney World Resort and Alan G. Hassenfeld, chairman and CEO of Hasbro, Inc. The pair celebrated the grand opening Aug. 1 of the new 16,000-square-foot toy store at Downtown Disney Marketplace, which features a unique collection of toys, games and collectibles that combine the magic of Disney and the fun of Hasbro.

LET'S PLAY! -- A shower of confetti and fireworks marked the grand opening Aug. 1 of Once Upon a Toy at Walt Disney World Resort in Lake Buena Vista, Fla. The 16,000-square-foot toy store located at Downtown Disney Marketplace features a unique collection of toys, games and collectibles that combine the magic of Disney and the fun of Hasbro, the official toy and game company of the Walt Disney World Resort, the Disneyland Resort and Disneyland Paris Resort. At the center of the festivities, in suitably playful attire, are (L-R) Alan G. Hassenfeld, chairman and CEO of Hasbro, Inc., and Al Weiss, president of Walt Disney World Resort.
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