Disney is partnering with Apple to launch Vision Pro Augmented Reality headset, including a virtual Walt Disney World

Jun 05, 2023 in "The Walt Disney Company"

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Disney and Apple Vision Pro

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Posted: Monday June 5, 2023 2:50pm ET by WDWMAGIC Staff

Walt Disney Company CEO Bob Iger joined Apple's Tim Cook today as part of the launch of the new Apple Vision Pro Augmented Reality headset.

Disney and Apple Vision Pro

Speaking today, Iger said, "We believe that Apple Vision Pro is a revolutionary platform that can make our vision a reality." Disney showed off examples of how the Apple Vision Pro will enable Disney's stories and content to come to life "in ways that were previously impossible."

Disney and Apple Vision Pro

Clips demonstrated included movies, TV shows, and even elements of a virtual Walt Disney World. Iger said that after trying Apple Vision Pro, the thing that struck him most was how it would allow Disney to create, "Deeply personal experiences, that will bring fans closer to the characters they love, and more deeply immersed in Disney stories."

Walt Disney Imagineer Scott Trowbridge said via Twitter, "Congrats to my friends and colleagues on the Apple Vision Pro announcement today! While most of you have been working on this for YEARS more than I have, I’m excited to continue to ideate on how to combine the best of Disney magic with the best of Apple technology."

Disney and Apple Vision Pro

Iger announced that the Disney+ streaming platform will be available on day one of Apple Vision Pro.

Disney and Apple Vision Pro

You can watch the segment with Bob Iger and the Apple Vision Pro below. Apple Vision Pro launches in the U.S.A. early 2024, with more countries to follow.

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GhostHost10007 hours ago

this is way different than a phone though... I just don't see it anywhere close to as popular no matter how it evolves I also don't wear my phone

wdwmagic7 hours ago

Apple is starting with MLS https://9to5mac.com/2024/02/21/apple-vision-pro-mls-film-8k-3d/

neo9999557 hours ago

They do have examples of this on the Vision Pro, but actually building this out so you can watch current games and such will take a long while and a ton of money. Plus, people need to actually buy the thing to make it worth it (a bit of a chicken and egg issue). Apple has the money and they see a future 5+ years down the road where this is cheap enough, good enough and light enough people will use in masse. I hope for it!

JD807 hours ago

Same thing was said about people holding phones all day. Form factor will change to make them more comfortable with ever iteration.

Rhinocerous8 hours ago

I’m late to this party, but if Apple really wants to break into the older casual market with VR, they should partner with sports. At my old job my team was sorting through (and trying out) a variety of VR headsets from a decommissioned tech lab. A coworker in his 50s was mostly underwhelmed and confused until I showed him a 360 video of a hockey game on YouTube. His mind was blown and he was immediately on board. Networks have tried it as a gimmick here and there, but if they committed to partnering with major sports leagues to put high quality 360 cameras in “the best seats” and sold season tickets for those feeds, the tech would have an instant audience. Plus, I wouldn’t have to watch Apple TV+ butcher a baseball broadcast anymore.

wdwmagic10 hours ago

Marvel Studios and ILM Immersive to Launch Groundbreaking' What If…? – An Immersive Story' on Apple Vision Pro https://www.wdwmagic.com/wdwmagic-plus/marvel-studios/news/08may2024-marvel-studios-and-ilm-immersive-to-launch-groundbreaking-what-if%e2%80%a6-%e2%80%93-an-immersive-story-on-apple-vision-pro.htm

sedati11 days ago

!!!

wdwmagic12 days ago

Tech YouTuber tries out WDI's HoloTile floor to explore a virtual Disney Park with Apple Vision Pro https://www.wdwmagic.com/other/walt-disney-imagineering/news/26apr2024-tech-youtuber-tries-out-wdis-holotile-floor-to-explore-a-virtual-disney-park-with-apple-vision-pro.htm

Tha Realest12 days ago

Yes, but they didn’t pump the brakes on iPad production a few months after it debuted. It was, and remains, a highly popular item.

UNCgolf12 days ago

I actually think the iPad is the best comparison. Obviously successful, but maxed out as a secondary device rather than something transformational that replaced existing tech. It's really a luxury item that gets significant use from a relatively small percentage of people, even among owners; most people I know (including me) who have an iPad or some other tablet hardly ever use it. VR/AR (mainly AR, IMO) may get to that replacement place eventually, but I think that's still a long way off. I don't see it as something that's close to happening in the next decade+.

GhostHost100012 days ago

As cool as it is, regardless of the pricing, I just don’t see mass people frequently wearing something physically on their heads for long periods of time to use it.

Notes from Neverland12 days ago

Those quickly dismissing this are forgetting how everyone laughed at the iPad or other somewhat recent technical achievements that went on to become huge once they found their footing.

wdwmagic13 days ago

Yes I've been around it for 40 years, and Apple Vision Pro is the most impressive of computer technology I've ever used. I think this is the start of what will become the standard for computing and the biggest computing shift we will see in probable our lifetime.

pigglewiggle13 days ago

I have to admit, it does sound a little scary, that instead of me actually being in the room with someone, they can have a virtual image of me and be satisfied with that instead. Will the virtual image show all the weight I will gain once I figure out I never need to leave the house? 😄 I'm (mostly) kidding.