Today, Disney Entertainment and Warner Bros. Discovery unveiled a collaboration to introduce a new streaming bundle incorporating Disney+, Hulu, and Max.
This combined package, which will launch this summer in the U.S., aims to provide subscribers with a wide array of content at a competitive price point. The bundle includes programming from major networks and studios such as ABC, CNN, DC, Discovery, Disney, Food Network, FX, HBO, HGTV, Hulu, Marvel, Pixar, Searchlight, and Warner Bros.
Customers will be able to purchase the bundle on the websites of any of the three services, with options for both ad-supported and ad-free subscriptions. Pricing is to be announced.
Joe Earley, President of Direct to Consumer at Disney Entertainment, emphasized the benefits of the new offering. "This new bundle with Max will offer subscribers even more choice and value following the successful launch of Hulu on Disney+," Earley stated. "This incredible new partnership puts subscribers first, giving them access to blockbuster films, originals, and three massive libraries featuring the very best brands and entertainment in streaming today."
JB Perrette, CEO and President of Global Streaming and Games at Warner Bros. Discovery, also highlighted the strategic advantage of the bundle. "This new offering delivers for consumers the greatest collection of entertainment for the best value in streaming, and will help drive incremental subscribers and much stronger retention," Perrette explained. "Offering this unprecedented entertainment value for fans across all the complimentary genres these three services offer, presents a powerful new roadmap for the future of the industry."
Further details about the streaming bundle will be released in the forthcoming months.
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