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Ticket - Magic Your Way Ticket

Magic Your Way announcement ceremony

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DISNEY WORLD ANNOUNCES "MAGIC YOUR WAY" TICKETING -- In the shadow of the famed theme park castle icon, master builder Bryan Berg puts the finishing touches on a 14-foot-tall replica of Cinderella Castle -- made entirely of Disney theme park tickets -- Thursday Dec. 2, 2004, at the Magic Kingdom. It was all part of Disney's announcement of an innovative and new year-round ticket plan called "Magic Your Way." At 162,000 tickets, Berg's month-long project was deemed a Guinness World Record as the "world's largest card structure" at the ceremony by Guinness official Stuart E.F. Claxton. Following the Guinness World Records certification, the card castle came crumbling down as will theme park tickets (as low as $29 a day for a seven-day stay). Starting Jan. 2, 2005, "Magic Your Way" tickets and vacations will allow guests to totally customize their Disney visits by creating their own tickets and packages. The Magic Kingdom is one of four theme parks at Walt Disney World Resort in Lake Buena Vista, Fla. (Photo: Kent Phillips/Disney)


Guinness World Records official Stuart E. F. Claxton (right) presents an official world record certificate to master card builder Bryan Berg (center) and Walt Disney World Resort president Al Weiss (left) Thursday, Dec. 2, 2004 in the Magic Kingdom in Lake Buena Vista, Fla. The ceremony was in honor of the world record for "largest card structure" -- a 14-foot-tall replica of Cinderella Castle made entirely of 162,000 Disney theme park tickets. It was all part of Thursday's announcement at the Florida Vacation Kingdom as Walt Disney World Resort announced a new, customized ticket plan called "Magic Your Way." After Claxton verified the world record, the card castle came crumbling down to represent falling theme park ticket prices, which will be as low as $29 a day for a seven-day Walt Disney World stay. Starting Jan. 2, 2005, "Magic Your Way" tickets and vacations will allow guests to customize their Disney visits by creating their own tickets and packages. (Photo: Kent Phillips/Disney)
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