Universal's first European theme park now has an official name and logo. Comcast NBCUniversal has confirmed the resort will be called Universal United Kingdom Resort — and construction at its Bedford site is set to begin soon.
The name and branding have been revealed alongside confirmation that the project is moving into the construction phase, keeping the resort on track for a 2031 opening.
The Official Name and Logo
The resort's official name — Universal United Kingdom Resort — is accompanied by a new logo featuring the iconic Universal globe, rendered in a deep blue starfield with gold lettering. The branding carries the "A Comcast Company" designation beneath.
Construction Is Coming
The 540-acre Bedford site sits 45 minutes outside London, with fast rail links to the capital and strong transport connections across the UK and Europe. Construction is expected to begin soon, with a 2031 opening targeted.
When it opens, Universal United Kingdom Resort will be the largest visitor attraction in the UK.
What's Planned
Universal United Kingdom Resort will include:
- A full-scale theme park with multiple immersive lands, innovative attractions, and story-driven experiences
- A 500-room hotel
- A retail, dining, and entertainment complex
Brian Roberts and Mike Cavanagh, Co-CEOs of Comcast Corporation, said it was "a proud moment" for the company as it brings the first Universal theme park and resort to Europe.
Mark Woodbury, Chairman and CEO of Universal Destinations & Experiences, said: "We have a bold ambition to bring Universal's innovative and immersive experiences to new audiences. Universal United Kingdom Resort reflects that long-term strategy focused on key markets while continuing to enhance our existing parks."
Part of a Global Expansion
Universal United Kingdom Resort joins a string of major projects currently underway for Universal Destinations & Experiences:
- Universal Epic Universe, Orlando — recently completed its first full year, driving 12 consecutive months of year-over-year growth in Orange County tourism tax revenue
- Fast & Furious: Hollywood Drift at Universal Studios Hollywood — opening this summer
- Universal Kids Resort, Frisco, Texas — opens July 1
Economic Impact
Universal United Kingdom Resort is expected to deliver:
- An estimated £50 billion economic boost by 2055
- Around 20,000 construction jobs, peaking at 5,000 on site
- 8,000 permanent operational roles at opening, growing to 10,000 within 20 years
- Around 80% of employees drawn from Bedford, Central Bedfordshire, Luton, and Milton Keynes
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