Disney revived its iconic "I'm Going to Disneyland" commercial following the Seattle Seahawks' Super Bowl LX victory, featuring quarterback Sam Darnold and running back Kenneth Walker III.
Disney aired the classic spot immediately after the Seahawks defeated the New England Patriots. The commercial features Darnold and Walker III celebrating their championship win with plans to visit Disneyland Resort in California.
This marks the continuation of a tradition that began in 1987 when New York Giants quarterback Phil Simms first uttered the famous phrase after Super Bowl XXI.
Historic Advertising Campaign
Disney's "I'm Going to Disneyland" campaign represents one of sports marketing's longest-running traditions. The company has featured Super Bowl MVPs and winning players in the commercial for decades.
Previous participants include:
- Tom Brady
- Patrick Mahomes
- Aaron Rodgers
- Peyton Manning
- Eli Manning
Disney has not announced specific details about when Darnold and Walker III will visit Disneyland Resort. Traditional celebrations often include a parade down Main Street, U.S.A., where players greet guests and celebrate their championship.
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