Once Upon a Toy News

'Force Friday' Star Wars merchandise event no longer a ticketed event

$50 is no longer needed to enter Once Upon a Toy for Force Friday - but those who registered still get an advantage.

Downtown Disney's Once Upon a Toy hosting special preview of Disney Infinity 3 this weekend

Play test the new Disney Infinity 3.0 Edition before its official release on August 30.

Tickets now available for the 'Force Friday Merchandise Event' at Downtown Disney

If you want to be among the first to buy new Star Wars merchandise you will need a $50 ticket for next month's Force Friday Merchandise Event.

Frozen DVD launch party tomorrow at Downtown Disney's Once Upon A Toy

Downtown Disney Marketplace will be celebrating the launch of Frozen on DVD

Meet 'Kingdom Keepers IV' author Ridley Pearson today and tomorrow

Kingdom Keepers IV author Ridley Pearson will be appearing today (April 4 2011) at Once Upon A Toy in Downtown Disney, and tomorrow at The Writer's Stop in Disney Hollywood…

Disney and K'NEX join forces to bring you working models of Space Mountain and Dumbo

Disney and K'NEX have joined forces to bring you working models of both Space Mountain and Dumbo. Both are now available at Once Upon a Toy at the Marketplace in Downtown Disney…

Build Your Own Lightsaber at Once Upon a Toy

LAKE BUENA VISTA, Fla. -- There's an exciting new way for Walt Disney World guests to choose their Star Wars destiny -- be it Jedi or Sith -- and live their adventure inspired by…

Once Upon a Toy Official Opening

Dressed in suitably playful attire for the grand opening of Once Upon a Toy are (L-R) Al Weiss, president of Walt Disney World Resort and Alan G. Hassenfeld, chairman and CEO of…

A look inside the new Once Upon a Toy store

Once Upon a Toy photos from the cast preview

Once Upon a Toy construction photos

Press Release - Once Upon a Toy

A 16,000-square-foot toy store bursting with familiar favorites and creative new playthings from Disney and Hasbro is coming this summer to Walt Disney World Resort. Designed as…

Once Upon a Toy construction photos

Once Upon A Toy announcement

Downtown Disney Marketplace offers even more magical experiences for guests with the July opening of Once Upon a Toy, a 16,000-square-foot interactive superstore. The store will…

Once Upon a Toy construction photos

Once Upon a Toy construction photos