The Hallmark Holiday Pop-Up Shop is coming to Disney Springs, with an official announcement confirming it opens early October 2026.
The store is tied to Holiday Ever After: A Disney World Wish Come True, the Hallmark Channel film shot at Walt Disney World last Christmas that premieres November 28th.
Disney has not confirmed the exact location within Disney Springs. WDWMAGIC understands the pop-up is likely to be in the former Francesca's space in the Town Center area, near Frontera Cocina, though we have not received official confirmation of that.
The shop will carry the full Hallmark and Disney merchandise collection inspired by the film, covering 38 products across apparel, accessories, home, kitchen, ornaments, and cards. The collection includes collaborations with Vera Bradley, Loungefly, Corkcicle, and Zrike Brands, alongside two exclusive Keepsake Ornaments.
Highlights from the range include:
- Loungefly Minnie Mouse Mini Backpack — $89.99
- White Spirit Jersey® and Sparkle Red Spirit Jersey® — $89.99 each
- Vera Bradley Large Original Duffle Bag and Small Original Vera Tote Bag — $145.00 each
- Vera Bradley Bancroft Backpack — $165.00
- Corkcicle Cold Cup, 24 oz. — $39.99
- Jingle Cruise Keepsake Ornament with Sound — $32.99
- Favorite Disney Memories Recordable Sound Ornament — $24.99
The full product list is available at hallmark.com/holiday-ever-after-movie, with items listed as coming soon ahead of the October opening.
Holiday Ever After: A Disney World Wish Come True premieres Saturday, November 28th on Hallmark Channel, with next-day streaming on Hallmark+.
WDWMAGIC Intelligence
Answers from our archive, with sources
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