Listen to Disney creative executives answer the question of if Star Wars Galactic Starcruiser is worth the high asking price

Mar 01, 2022 in "Star Wars Galactic Starcruiser"

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Posted: Tuesday March 1, 2022 8:54am ET by WDWMAGIC Staff

When Disney released the sample pricing for Star Wars Galactic Starcruiser back in August 2021, it surpassed most people's expectations. It led to many wondering if the experience could ever be worth the $5000 to $6000 that the two-night, two-day starcruiser voyage costs.

Star Wars Galactic Starcruiser pricing

During the recent media previews, national reporter for Newsy Clayton Sandell asked that very question to two of Disney's creative executives that were made available to answer questions.

Executive Creator Director Wendy Anderson said, "The depth of storytelling, the amount of play, the amount of engagement that a person is going to experience, I don't think you are going to question the cost."

Executive Producer Ann Morrow Johnson added, "This truly is a two-day piece of immersive theater that's also a game, that's also a cruise experience, that is also a way to live you Star Wars story, so I'm not sure it can be compared to anything we have seen in the past."

The bantha in the room: the #StarWars #GalacticStarcruiser is quite expensive ($4,800 to $6,000 per voyage), and for many fans, it’s out of reach. Here’s how Disney creative execs Wendy Anderson and Ann Morrow Johnson answered when I asked if the experience is “worth it”. @Newsy pic.twitter.com/4EiwThBe2h
— Clayton Sandell (@Clayton_Sandell) February 25, 2022

Star Wars Galactic Starcruiser opens to paying guests today, March 1 2022 at Walt Disney World in Florida.

Star Wars Galactic Starcruiser overview

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Mickey's Pal10 days ago

I every day that I wake up and I reminded this is closed- it brings a smile to my face.

Phil1212 days ago

Josh was right in blaming the guest. The plain fact of the matter is that most of the Disney attractions are very mediocre and poor entertainment. IASW, CBJ, Tiki Room, all the many spinners, JC, Tea Cups, Tomorrowland Speedway to name but a few, pack in the guests with very long wait times. Disney has no reason to provide quality attractions when the existing poor attractions make a huge profit and guests are willing to pay more and more every year for the same low quality junk.

Rich Brownn12 days ago

https://www.snopes.com/fact-check/declared-deaths/

Epcot81Fan12 days ago

Exactly. When hour-long YouTube videos are uploaded the day of the first "cruise", there is no mystery to what the "intergalactic" line dancing, Playskool lightsabers, and "spacey" cafeteria experiences are offering. He WISHES it was 1985 and they could get a couple good years out of it before everybody caught on to what it actually was - this concept suffered from too much customer knowledge.

TP200012 days ago

At my most gracious, I could say that Josh D'Amaro was trying to publicly defend his team that had a failed product. But his phrasing wasn't good. He blamed the customers for being too dumb to get it, even though 2020's customers had easy and unprecedented access to information about this expensive product; splashy corporate websites, long YouTube videos from Disney and other customers, pro and amateur podcasts, Tripadvisor reviews, blogs, etc., etc. It's not 1985 and the only way to advertise the Galactic Starcruiser was via 30 second TV ads and a brochure rack at your local travel agency. Dear Mr. D'Amaro: Your savvy and upscale customers had easy and instant access to thousands of pieces of information about the Galactic Starcruiser. They aren't dumb people. They made their decisions on this product on purpose.

MisterPenguin13 days ago

Yes, but the new storyline will be a Wookie convention on the ship, but, due to a mix-up, mostly Ewoks show up.

donaldtoo13 days ago

That’s it, I’m getting a DNR/DNR order - do not resuscitate/do not remove…until all dead. Chances are it won’t happen in a Disney Park, but it’s worth a shot to possibly become the first person to ever “die” in one…!!!!! :hilarious:

TP200013 days ago

So you're saying there's a chance the Galactic Starcruiser will reopen, with new marketing?

MisterPenguin13 days ago

When is "It was difficult to explain to the public" The same thing as "The public had difficulty understanding"?

Cliff13 days ago

You will rarely see Disney ever admit they were wrong or made a mistake....it's just not in their corporate culture. Y'know...for the longest time, Disney did not like to even admit that people die in the parks. If paramedics were rushing a body out of Walt Disney World, the company asked them to continue CPR on the body and only log the official time of death only "after" they left Disney property. This is how the company thinks and it's how they believe in themselves. I strongly believe this strange Disney cult mentality is just as deep in executive management now as it is in the lowly fans. Disney is hubris and arrogant to absolute extreme levels. Disney does not fail....it's we, the fans that do. This is the upper company's creative culture today.... It's FINALLY time for the company to learn how to get HUMBLE now.

Communicora13 days ago

Surely it was supposed to be a voyage on a luxury ship. I mean Princess Leia voyaged on it for her honeymoon. To me, that was also one of the issues. When you think of yourself living in Star Wars you wouldn’t usually think of a luxury experience. I am glad they tried it. I just wish they’d be more real about why it wasn’t a success.

crispy13 days ago

Universal's two hotels look more Star Wars than the Galactic Starcruiser. 😂 I feel like they are trolling WDW at this point.

TP200014 days ago

Which they clearely failed at. You can't unsee those perky line dancing lessons in the lobby, like it's an All Star resort. 🤣 What was the net profit on that revenue? And how much did Disney Parks invest in designing, building, and launching the product since Fiscal Year 2018 for it to briefly exist? I've mostly been a Pepsi man, although I rarely drink soft drinks anyway. You wanna try an Edsel analogy instead? This topic resurrected because Josh D'Amaro went on record with a national business media network and said it was the customers who looked into the product but ultimately didn't buy it because they didn't understand the vision for the Galactic Starcruiser. That takes some cojones to blame the customer, but it also raises some serious red flags for what Josh D'Amaro is thinking about the future. It's troubling.