Walt Disney Co. forms strategic alliance with Impossible Foods to make the Impossible Burger the Preferred Plant-Based Burger of Walt Disney World Resort

Feb 25, 2020 in "The Walt Disney Company"

Posted: Tuesday February 25, 2020 10:17am ET by WDWMAGIC Staff

Walt Disney Co. has today announced a new strategic alliance with Impossible Foods which sees the Impossible™ Burger named the Preferred Plant-Based Burger of Walt Disney World Resort, Disneyland Resort, and Disney Cruise Line.

On February 28, Disney will debut Impossible Foods menu items at the Disney California Adventure Food & Wine Festival, and they will soon be available at multiple locations across Walt Disney World Resort, Disneyland Resort and Disney Cruise Line, including Tony’s Town Square Restaurant in the Magic Kingdom.

“We are thrilled to be working with Disney,” said Dennis Woodside, President of Impossible Foods. “The millions of park-goers who visit Disney Parks and Resorts and sail on Disney Cruise Line each year – including those who are reducing their impact on the environment by eating less meat – will now be able to order the Impossible Burger and other delicious dishes made with our plant-based meat. We look forward to the exciting opportunities ahead with this new relationship.”

“We’re excited to add more items featuring the Impossible Burger to our menus,” said Chef John State, Culinary Director at Disneyland Resort. “We’re always looking for ways to bring more flavor, innovation and creativity to the Disney dining experience and we’re delighted to include Impossible Foods in new dishes that our guests and fans are sure to enjoy.”

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BaldyFeb 27, 2020

Soy :( Beyond burger is soy-free

larryzFeb 27, 2020

Which Burger King crap -- the supposedly-meatless-but-actually-meat Impossible Whopper, or the [url=https://time.com/5732855/burger-king-vegan-sues-impossible-whopper/actually-meatless-but-cooked-in-the-same-broiler-as-our-meat-patties Impossible Whopper?

wendysueFeb 27, 2020

Yuk...:depressed:

JoeCamelFeb 27, 2020

That is an Impossible task

MisterPenguinFeb 26, 2020

Like french fries, burgers are just dispersal tools for fat, salt, and ketchup.

Dead2009Feb 26, 2020

So you were afraid they were gonna swap out food because a staged commercial did so?

MuteSuperstarFeb 26, 2020

Cool, now can they partner with someone on the regular quick service burgers and make them at least approach edibility and value for the money?

NelleBelleFeb 26, 2020

For what it’s worth—I think the impossible whopper tastes disgusting as well and prefer their plain ol’ “veggie” whopper with cheese (whopper without the meat patty) that I’ve been getting there for at least the past 35 years. Now, I will say that when an impossible burger is cooked to order, apparently like a real burger (this per DH, who used to be a carnivore), it tastes great! We’ve tried Beyond Meat at home and it’s, meh...we like a product called Lightlife Burgers a ton better!!

John park hopperFeb 26, 2020

They closed 6 of the Burger Kings here in the Charleston SC area no chance of getting the plant burger

michmousefanFeb 26, 2020

They introduced a pulled pork product (Impossible Pork, duh) at CES last month. That should be hitting restaurants in the next few months. Wouldn't be surprised if Disney gets an early look.

KingoglowFeb 26, 2020

I stopped going to Burger King for fear that they would switch my regular whopper for the impossible whopper; like in their commercials. Now I wont go back. Probably for the best.

kbass24emtpFeb 26, 2020

Just had an Impossible burger at the Grand Floridian. They were nice enough and let me switch patties on the Lobster burger and it was amazing. Way better than that Burger King crap.

JoeCamelFeb 26, 2020

Calling it the preferred vendor leaves the door open for others to be used.

disneygeek90Feb 26, 2020

Does this mean impossible is the only plant based option available or will they still carry other brands?