Kraft Heinz Disney Alliance Brings New Condiment Stations, Menus to Disney World and Disneyland

Kraft Heinz and Disney have confirmed the Kraft Heinz Disney alliance in a joint announcement released today. The deal spans foodservice, media, and events, bringing Kraft Heinz brands into Disney parks, resorts, cruises, and streaming platforms across North America.

Kraft Heinz Brands Coming to Disney Parks and Cruises

Ten Kraft Heinz brands, including Heinz, Philadelphia, and Kraft Mac & Cheese, will show up in Disney settings ranging from Main Street, U.S.A. to Star Wars: Galaxy's Edge. The Kraft Heinz Disney alliance covers Walt Disney World Resort in Orlando, Disneyland Resort in Anaheim, Disney Cruise Line, and Disney's studios and streaming platforms.

New menu items and dining changes coming

The companies say the alliance will bring new menu items, guest experiences, and product offerings to hundreds of dining locations across Walt Disney World, Disneyland, and Disney Cruise Line sailings. Specific details include:

• New HEINZ condiment stations with custom-designed equipment throughout the parks
• New sauces from HEINZ's Sauce Vault, debuting at D23: The Ultimate Disney Fan Event, August 14-16 in Anaheim
• Storytelling-driven menu offerings tied to Disney franchises

The alliance also opens the door to integrated marketing campaigns and digital content across Disney's media platforms.

Nicolas Amaya, President of North America at Kraft Heinz, said the two companies have long shared a place in family life. "For generations, families have grown up with our brands side by side," he said, pointing to Kraft Mac & Cheese during movie nights and Heinz at the dinner table.

Becca Vodnoy, Senior Vice President of Corporate Alliances at Disney, said the partnership reflects Disney's approach to working with brands that share its values. She said Kraft Heinz "understands how families connect through everyday moments."

The Kraft Heinz Disney alliance launches this summer, with activations rolling out across North American Disney parks, resorts, and cruises throughout the year. D23: The Ultimate Disney Fan Event in August will offer an early look at some of the collaboration.

Kraft Heinz reported about $25 billion in net sales in 2025, with brands sold in more than 40 countries, including Heinz, Kraft, Philadelphia, Primal Kitchen, and Lunchables.