Walt Disney World Resort becomes the Orlando Magic's first jersey sponsor

Jun 20, 2017 in "The Walt Disney Company"

Walt Disney World Resort Orlando Magic jersey sponsorship
Posted: Tuesday June 20, 2017 11:50am EDT by WDWMAGIC Staff

Starting with the 2017-18 NBA season, the Walt Disney World Resort will become the first jersey sponsor of the Orlando Magic.

“With Orlando as our hometown, magic has always been a key strand of our DNA,” said Orlando Magic CEO Alex Martins. “This expanded agreement with Disney brings our story full circle and represents the coming together of two dynamic organizations that have become synonymous with Orlando.”

Since becoming a Champion of the Community sponsor with the Magic in 2010, Disney has been working with the Magic on outreach initiatives that benefit the local community and make Central Florida a better place to live, work and play. The uniform sponsorship strengthens the relationship between Disney and the Magic and will connect both fan bases, provide shared marketing opportunities and cement Central Florida’s reputation as a global sports destination.

“At Walt Disney World Resort, we naturally believe in all things magic and are happy to support our hometown team,” said George A. Kalogridis, president of Walt Disney World Resort. “This long-term relationship symbolizes our shared focus of solidifying Orlando as a world class city for sports.”

As part of this multi-year agreement, Disney will expand its presence at the Amway Center by adding a special seating and hospitality area that may be used for annual passholder upgrades during select Orlando Magic home games. Disney-branded Orlando Magic jerseys will also be available for purchase at the Amway Center.

The Orlando Magic becomes the seventh NBA team to announce a jersey sponsorship. The Disney name will appear on the front left of the jersey and measure about 2½ by 2½ inches.

Discuss on the Forums
View all comments →

TaoBoxerJun 23, 2017

Perhaps someone from Disney should've made the Magic draft pick last night. I mean, how do you pass on Malik Monk ?!

Kman101Jun 22, 2017

Always right on cue isn't he?

Kman101Jun 22, 2017

Oh the HORROR that they sponsor jerseys. Man sometimes I just shake my head at the reactions to things.

Andrew CJun 21, 2017

Or they could be more efficient with the money they already spend.

WDWTankJun 21, 2017

They could spend even more without budget cuts....

Andrew CJun 21, 2017

nah, they spend billions on the parks...

jaques21Jun 21, 2017

better than Disney owning a whole team....(mighty ducks) :hilarious:

WDWTankJun 21, 2017

So they can pay millions to the NBA but not for their own parks.......? o_O

Shane7694Jun 21, 2017

They actually haven't had any sponsors on the jerseys yet.. It starts this upcoming season. The 76ers are the first team to sign a sponsorship deal featuring the ads on the jerseys though...

DisneyJayLJun 21, 2017

Though I don't like it (very old school and it looks tacky), it's only right that Disney partners with the Magic.

JimWJun 21, 2017

To begin with, I don't see how this is any different than corporate sponsorship of ballparks/arenas. Many sports teams were synonymous with their venue, which isn't a thing anymore. Are there any studies that show any causation of naming rights of stadia with decreased attendance? I'll admit that I'm biased. Even though I'm American, I've followed European soccer for the past 20 years or so. Kit sponsorship is part and parcel of the sport. In fact, I even think of some eras of my club based on the kit sponsor, i.e. Dreamcast Arsenal vs O2 Arsenal. For those people (or person) this to Nascar in a few years, I can only assume you were using hyperbole. The NBA is certainly smart enough to limit the amount of real estate available for advertisements. Is there any indication that unlimited ads is the future, or even that these small ads will lead to something bigger?

tribbleorlflJun 21, 2017

So, no talk about this agreement adding AP upgrade seats to the Amway or the ability to renew your AP's at the Team Store (which in turn gets you one of these Jerseys?)

DaveeeeedJun 21, 2017

If one thing is for sure, Disney is good at it. :hilarious:

BrowncatPJun 21, 2017

Waste of money!