The Walt Disney Company and TikTok are launching a new content-sharing deal that brings TikTok fan videos to Disney+. The partnership pilots in the US in the coming months, with plans to expand to other markets later.
Here's how it works: short-form videos from creators who opt into the program will appear on both TikTok and in Verts on Disney+. The videos will feature characters and stories from Pixar, Marvel, Star Wars, FX, and other Disney brands.
TikTok creators will get access to clips and assets from hundreds of Disney films and series. The content on Disney+ will refresh regularly, so you'll see new fan-made videos tied to characters and stories you already watch.
Disney says the goal is to connect its stories with the fan creativity they inspire, giving creators more visibility and giving Disney+ subscribers more to watch between new episodes and movie releases.
The Disney Creator Ambassador Program
Alongside the content deal, Disney and TikTok are launching the Disney Creator Ambassador Program. This gives top creators:
- Special rewards and increased visibility
- Access to exclusive events
- Career development support
The tiered program is built to support creators at different stages, from newer talent to established names on the platform.
TikTok says fans post an average of 6.5 million film- and TV-related videos on the platform every day. The companies also point to survey data showing that nearly half of viewers who found entertainment content on TikTok went on to watch that movie or show on a streaming service or TV.
For Disney+, that means fan content could become a bigger part of how you find new things to watch, and a new way to stay engaged with shows and franchises between seasons.
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