Fast Company Magazine article goes deep inside the creation of MyMagic+

Apr 15, 2015 in "MyMagic+"

Austin Carr at Fast Company Magazine has a must-read article out this morning that provides an incredibly in-depth look into the creation of MyMagic+.

'The Messy Business Of Reinventing Happiness' is the real, untold story of how MyMagic+ came to life, based on more than 6 months of reporting. Carr speaks to key members from the MyMagic+ development team, Imagineers, and Walt Disney Co. Executives to explain how and why Disney spent 1 billion dollars on the plan to change how guests interact with nearly every aspect of the park experience.

Click through to read The Messy Business Of Reinventing Happiness.

Author Austin Carr is taking part in our discussion forums, so feel free to post if you have a question or want to comment on the article.

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Article Posted: Apr 15, 2015 / 8:00am EDT