Disney Ends $10 MagicBand Discount for Annual Passholders and Resort Hotel Guests

Oct 08, 2025 in "MyMagic+"

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Hands on with MagicBand+

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Posted: Wednesday October 8, 2025 2:25pm ET by WDWMAGIC Staff

It appears that Walt Disney World has removed the $10 discount previously offered on MagicBands for Annual Passholders and pre-arrival Resort Guests.

MagicBand+ display at Celebrity 5 and 10

Until recently, Disney's website included a note indicating a discount was available on select MagicBands when purchased through a linked My Disney Experience account before arrival. That language has now been removed. As of today, there is no mention of the discount for Passholders or Resort Guests on the MagicBand purchase page.

MagicBand+ retail packaging

What Changed

Discount Removed: The $10 pre-arrival discount on select MagicBands is no longer listed on Disney's website.
Affected Groups: Annual Passholders and Guests with upcoming stays at Disney Resort hotels.
Purchase Process Still Available: Guests can still purchase MagicBands through their My Disney Experience accounts and have them shipped before arrival, but the pricing now appears to reflect standard retail prices.

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dmc49330 days ago

But for now my mother in law just bought 10 for a big family trip next year because she felt she had to. And even more unfortunate she had no idea that the discount had been taken away

MickeyLuv'r30 days ago

While I mostly agree, I also have a pile of old bands. I've kept them, but all that plastic now seems a bit wasteful. And that's just my stack. How many thousands of Mbands are sitting in landfills? There is a positive aspect to phasing them out. We might see a new option in the future that does more fun stuff, costs less, and uses less plastic.

UNCgolf30 days ago

It definitely feels like something that would have happened in the Chapek era if it was going to happen, like charging an additional fee for parking at resorts.

mattpeto30 days ago

People are going down a rabbit hole a bit on the topic honestly. I think if they wanted to do this, they would have done it by now.

UNCgolf30 days ago

I think the slow down would be more from people trying to board without paying, which would likely happen a lot early on due to lack of knowledge/habit/whatever. You're probably right that after it became standard practice it wouldn't cause significant slowdowns, but I really don't think Disney would do it. It's just so much easier to increase hotel/ticket prices while offering "free" transportation and not have to deal with the backlash over charging for it.

TheMaxRebo30 days ago

definitely could be that - or at a minimum they aren't something that entices people or that they associate with staying on property like they used to ... their role/position has changed and this offer wasn't motivating people to stay on property or to even buy a MB as part of their stay I think it is an example of Disney missing how these offers/perks - even for individuals that don't advantage of them directly - still mentally increased the value of staying on property

larryz30 days ago

In the past it took maybe a tenth of a second for a driver to glance at a resort ID card. It wouldn't take 2-3X longer to board busses if people had to show a card or phone screen. Pinging RFID, on the other hand, would eat some time. That's why I think they'd go back to charging so much per ticket to prepay for transportation services. True, they'd get no fares for people just riding the busses all day, but in reality, who does that?

CoastalElite6431 days ago

Interesting, I didn't know that. All businesses are looking at cost cutting these days, so its possible. If they were to do it I think busses would remain free. But the monorail, boats, and skyliner could be a different story.

Splash4eva31 days ago

Exactly. In recent years the options were far from enticing smart business would have just kept reducing items or adding items that just dont sell giving the illusion of a “discount” nope. Lets remove a “discount” and have some more bad optics.

UNCgolf31 days ago

This misses the point. Municipal bus services generally have a handful of people boarding at any given time because they make many stops. Disney buses are A to B (well, most are) and often have 30+ people boarding at once. Also, while Disney bus service isn't always the most reliable, it's generally far more reliable than municipal buses. If the service suddenly took 2-3x longer than it takes now, would people even be willing to pay for it? It's not that it's impossible for Disney to do it; of course they could. But it would likely be a stupid business decision, which is also probably why they haven't. It makes a lot more sense to keep it as a "free" service and just increase hotel and ticket prices to make up for it.

MickeyLuv'rOct 13, 2025

I'm slightly inclined to think this is just WDW's way of phasing out MB. They were neat when they were new, but I imagine most visitors no longer buy them. Most parkgoers have them from a prior visit, use a KTTW card, or use a phone.

KDM31091Oct 13, 2025

Please don't give the any ideas. The lines for transport are already nightmarish at the wrong times. If they had to ensure every guest had paid it would be a logistical nightmare. We were just recently watching a video of someone at Disney Springs who then took the free and pleasant boat ride to Port Orleans. It's one of the few free things left at Disney. My partner mentioned he is shocked they haven't monetized the boats/Skyliner/etc. I think (hope) it's just not possible given the volume. But if they did monetize all of that, I think it would hurt more than it helped in the long run. Locals would no longer do things on a whim like ride the boat to a resort to eat, etc.

larryzOct 13, 2025

gosh, I wonder how all those municipal bus systems manage to operate by somehow checking to make sure everyone on board has paid...

Vegas Disney FanOct 13, 2025

My post was sarcasm… it wouldn’t surprise me if nickel and dime Disney actually did something this insane though… as long as it would result in more short term revenue I think Disney would happily sacrifice a large % of their long term guests to prop up the quarterly reports. Declining attendance and corporate image will be the next CEO/boards problem, Iger just needs to prop up the books for a few more quarters and he can sail off into the sunset. I actually feel kind of bad for the next CEO, as bad as you can for someone who’s going to make tens of millions for being a fall guy anyway, they’re going to be put in the exact same situation as Chapek, they are going to have to make incredibly unpopular decisions just to keep the company afloat and undo a decade of brand damage. The fans are probably going to hate their decisions and the shareholders will probably hate them also, whoever gets the position is being set up for failure.