Disney continues to price test Genie+ at Walt Disney World following the recent switch to higher cost variable pricing model

Oct 18, 2022 in "Disney Genie"

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Posted: Tuesday October 18, 2022 9:00am ET by WDWMAGIC Staff

Disney is only a week into its new variable pricing model for Disney Genie+ at Walt Disney World, and we are already seeing a significant variability in pricing.

Disney Genie overview

Originally priced at $15 per person per day, the first increase to $20 went into effect the day following the announcement of the new variable price model. A few days later, Genie+ jumped up to $22. Today, Genie+ at Walt Disney World is down to $18.

While some of the pricing variability seen so far may be related to attendance and demand, we are likely seeing Disney testing Genie+ to find the optimal price ceiling.

Disney Genie+ pricing is only available on the day of a visit and is not published ahead of time. This gives Disney a significant advantage during price testing, as pricing impacts will only affect the current day and can be adjusted quickly for the following day.

Disney employs a team of statisticians to analyze everything related to Genie+ sales, park pass reservations, and ticket prices - and all of this price testing data will be added to the knowledge base for future pricing decisions.

Learn more about Disney Genie from our recent articles, including a Disney Genie FAQ, and Genie discussion on the WDWMAGIC Forums.

Disney Genie overview

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Chip Chipperson9 days ago

So now that the changes to DAS have been announced, any idea on how far away we are from getting news about pre-booking G+ selections?

Disstevefan115 days ago

I think you are right. This is the new floor. Remember how low the prices were when it started

doctornick15 days ago

@tanc is talking about LL Bean's return policy that was changed a few years back.

aaronml16 days ago

What legendary return policy? Are you talking about for legacy paper FP many years ago? Or something else?

HauntedPirate16 days ago

I’m curious to see if Genie- prices drop further to the old minimums or if these become the new “floor”.

Brian16 days ago

If OP was referring to the mix ratio with the 80% figure, that determines how many LL guests pass through the merge point at any given time versus standby. There will still be the same number of guests who ultimately choose to experience the attraction via either standby or LL whether they let 20 LL guests through the merge point for every one standby or 50. If the suggestion is that 80% of a "popular" attraction's total guests throughout the day are LL guests, I don't know of any in which that is the case.

Purduevian16 days ago

But the ratio of people that get on the ride via Standby or LL throughout a day (on average) must be the same ratio of people that get in the line...

wdwmagic17 days ago

Individual Lightning Lane price drops alongside lower Genie+ cost at Walt Disney World https://www.wdwmagic.com/other/disney-genie/news/08apr2024-individual-lightning-lane-price-drops-alongside-lower-genie-cost-at-walt-disney-world.htm

Brian17 days ago

I believe the figures you are referring to are the mix ratios of LL vs standby guests at the merge point, which can fluctuate throughout the day. These ratios do not themselves determine the types of guests (Genie+ vs Standby) who will ultimately choose to get in line and experience a specific attraction.

DisneyDodo17 days ago

It took me a very long time to parse this post because my brain stubbornly insisted on reading “LL” as “Lightning Lane” every time, which made me assume “bean” was some sort of typo, and I could not for the life of me figure out what you were trying to say. Thankfully it eventually clicked.

SingleRider17 days ago

It’s been reported on this site and others that the LL entrance at any popular attraction accounts for 75-80% of that ride’s capacity because the LL is heavily favored. Having the other 20-25 percent scan at a separate entrance shouldn’t be much of an issue.

Brian17 days ago

It has been discussed several times already why that "solution" is wildly impractical. Don't believe me? Look at the LL entrance of any relatively popular attraction and you'll see clumps of guests struggling to get in because of various issues like finding and presenting their admission media, entitlements not being linked, and more. Now imagine every single guest in the park being forced to do that for each attraction.

MagicHappens197117 days ago

This is insane. I have stated it several times. It’s extended waits that is a problem 9 times out of 10. Not a 15 minute wait for Little Mermaid

SingleRider17 days ago

Disney really needs to come up with a system to prevent anyone with a DAS return time from standing in line for any other attraction. This would be easy to accomplish by having CMs scan tickets at the standby entrances.