Disney has revealed the full retail lineup for D23: The Ultimate Disney Fan Event 2026, running August 14–16 at the Anaheim Convention Center in Anaheim, California. This year's shopping experience is the most expansive yet, with multiple dedicated stores, exclusive merchandise, limited-edition pins, first-to-market releases, and two brand new retail experiences debuting at the event.
Tickets are still available from $49 at D23.com.
Where to Shop
D23 Marketplace
The central shopping hub of the event. The D23 Marketplace carries a curated assortment of merchandise and collectibles spanning Disney's biggest franchises, including a The Princess Diaries 25th Anniversary Collection, Star Wars and Marvel products, and global Disney Parks collections. Disney Fine Art also returns this year.
New at this year's event is the D23 Marketplace Pin Store — a dedicated space with limited-edition and limited-release pins, with new designs dropping each day: Friday, Saturday, and Sunday. The D23 Marketplace also houses photo booths and a Medallions station for personalized and event-exclusive keepsakes.
Access via standby queue. Select merchandise will be available at DisneyStore.com/d23-event/ from Monday, August 17, at 8am PT while supplies last.
Disney Store
The Disney Store returns with specially imagined collections including Disney x Formula 1, Blooms by Disney, exclusive plush, and a preview of an all-new collaboration with SkinnyDip London. Additional experiences inside the booth include a life-size claw machine photo moment and a limited meet and greet with Disney Artists, including sketch and signing opportunities. Pre-register via the Disney D23 app through Friday, July 24, at 12pm PT.
Fans entering the main Disney Store entrance can scan their badge to receive a free event-exclusive limited-release tote bag or sticker featuring new character illustrations by Disney Artists, while supplies last.
Access via standby queue. Shopping operates via QR code, with products delivered directly to your home through DisneyStore.com. Select merchandise available at DisneyStore.com/d23-event/ from August 17 at 8am PT while supplies last.
The Walt Disney Company Store
Back for its second year at D23 with two locations inside the Anaheim Convention Center. The main store carries the official D23: The Ultimate Disney Fan Event 2026 collection, with brand collaborations from RSVLTS, Spirit Jersey, Nike, and Loungefly.
Highlights this year include a collection inspired by Walt Disney's iconic office Suite 3H at the Burbank studio, developed in collaboration with the Walt Disney Archives. Additional collections cover Disney animated Epic Rivals, iconic Walt Disney Studios landmarks, and an all-new HARVEYS line built from decommissioned seatbelts from Soarin' Over California.
The Walt Disney Company Pin Store offers limited-edition pins, mystery boxes, and framed sets, with a new daily pin catalogue launching each day.
Friday access via virtual queue, with standby opening after all boarding groups are redeemed. Saturday and Sunday offer standby queue only. Cashless payments only. The Pin Store operates via virtual queue throughout the event.
Mickey's of Glendale
The Walt Disney Imagineering campus store returns with all-new WDI-inspired merchandise across multiple collections, including the Walt Disney Imagineering Color Block Collection and the Muppets Studio Signature Collection previously revealed on the Disney Parks Blog. More collections are still to be announced.
The Mickey's of Glendale Pin Store will launch new limited-edition and exclusive pins each day of the event.
Access via virtual queue throughout the event, with standby opening after all boarding groups are redeemed. Cashless payments only. The Pin Store also operates via virtual queue.
NEW: Disney .YNSD
Making its public debut at D23 2026, Disney .YNSD is a new lifestyle brand created by Walt Disney Imagineers. The brand takes a design-first approach — contemporary streetwear with hidden storytelling details, layered references, and photochromic inks that reveal graphics in sunlight. Two collections debut at the event: the Debut Collection and a Haunted Mansion Parlor collection inspired by the Victorian design language aboard the Disney Treasure and Disney Destiny.
Access via virtual queue throughout the event, with standby opening after all boarding groups are redeemed. Cashless payments only, processed via mobile order.
Disney Studio Store Hollywood
An all-new curated collection inspired by the El Capitan Theatre's Centennial Celebration, alongside limited-edition pins releasing across all three event days.
Access via virtual queue throughout the event, with standby opening after all boarding groups are redeemed. Cashless payments only.
Disney Publishing Books & Brew
The hub for Disney books and reading-inspired products returns with first-to-market releases including graphic novels, autobiographies, and guidebooks, alongside collectible bookcessories, tarot card decks, and book nook kits. A steady schedule of author signings runs throughout the weekend, and a sip and shop experience features a new Disneyland Resort coffee blend from Joffrey's Coffee & Tea Co.
Marquee sponsor Penguin Random House will offer gift-with-purchase items including art prints, sticker blind bags, and Disney Editions tote bags.
Access via standard queue. In-booth signing registration via virtual queue. Cashless payments only.
NEW: The Disney Experiences Auction — Rare and Remarkable Finds
Debuting at D23 2026, the Disney Experiences Auction takes place on Sunday, August 16, with live and online bidding open to fans both at the event and globally. Throughout the weekend, you can preview auction items in The Disney Experiences Auction Showroom, accessible via standby queue.
The showroom also includes a shopping experience where rare and limited-quantity props, artwork, and themed items from Disney parks, resorts, and ships are available to purchase directly. No refunds or exchanges on items from this location.
Access via virtual queue throughout the event, with standby opening after all boarding groups are redeemed. Cashless payments only.
Additional Show Floor Shopping
Across the broader show floor, brands with D23-exclusive merchandise include Loungefly, Spirit Jersey, Little Words Project, Citizen, Just Play, Wizards of the Coast, Topps, NECA/KidRobot/Enesco, Pandora, Crocs, Her Universe, BoxLunch, Girls Crew, and RSVLTS.
Disney Lorcana fans can purchase the limited-edition 2026 D23 Collection and the Winnie the Pooh — Hunny Wizard Premium Foil Playmat at Ravensburger's booth. Ravensburger operates via virtual queue only — no standby queue is available.
How to Shop
Virtual Queue
Several stores require a virtual queue boarding group for entry. Starting at 6am PT and again at 1pm PT each day, fans within a 90-mile radius of the Anaheim Convention Center can join via the Disney D23 app or the Disneyland Resort app. You can join as a group of up to two people, one queue at a time. Virtual queue is limited and may book out. Standby options open after all boarding groups are redeemed.
Stores using virtual queue: D23 Marketplace, D23 Marketplace Pin Store, The Walt Disney Company Store, The Walt Disney Company Pin Store, Mickey's of Glendale, Mickey's of Glendale Pin Store, Disney .YNSD, Disney Studio Store Hollywood, The Disney Experiences Auction, and Ravensburger.
Mobile Order for Pickup
At select stores, after being called back from virtual queue, you can place a mobile order via the Disneyland Resort app at the store entrance. Your order is assembled by cast members and you receive a notification when it's ready. Digital receipt sent to your linked email.
Merchandise Mobile Checkout
At select stores, scan item barcodes via the Disneyland Resort app to build your shopping bag and pay directly from your phone. Show the QR code confirmation to a cast member at the designated exit. Available in addition to traditional checkout.
All stores at D23 2026 are cashless — card and contactless payments only.
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