If you are attending the 2025 Disney Wine & Dine Half Marathon Weekend on October 23, 2025, you will need to use a virtual queue to shop the official runDisney Merchandise Shop and purchase the runDisney-themed Brooks running shoes at the ESPN Wide World of Sports Complex.
The virtual queue system allows guests to explore the Expo while waiting for their turn virtually, eliminating the need to line up in person.
When to Join the Virtual Queue
You can join the queue at one of two times on October 23:
When to Join the Virtual Queue
You can join the queue at one of two times on October 23:
You may join from anywhere within approximately 45 miles of Walt Disney World Resort, including from their hotel room.
The virtual queue is required only on the first day of the Expo (October 23). It is not used on later days.
How to Join the Virtual Queue
You'll need the My Disney Experience app with location services turned on.
Step-by-step process:
- Open the app and tap the three-line menu (?) at the bottom right.
- Select "Virtual Queues."
- Tap "Join Virtual Queue."
- Choose "runDisney Merchandise Shop and runDisney-themed Brooks Running shoes."
- Select your shopping party (up to six people). All members must already be on your Family & Friends list in My Disney Experience.
- Tap "Join Virtual Queue."
- If spots are available, you'll receive a confirmation screen with your estimated wait time. The wait time may appear long if it includes time before the Expo opens at 10:00 AM Eastern.
- When it's your turn, you'll receive a push notification with a digital entry code.
- Once notified, you'll have one hour to arrive at the AdventHealth Arena at ESPN Wide World of Sports.
When you arrive, follow signs to the check-in area and show your digital entry code, MagicBand, MagicBand+, or Disney MagicMobile pass to a Cast Member.
Important Details
- Club runDisney Gold and Platinum Members do not need to join the virtual queue for their early access shopping windows.
- Each guest in the virtual queue will receive a separate digital entry code. If you lose yours, open the app menu (?) and select "Virtual Queues" to find it.
- The virtual queue is required only on October 23, for the runDisney Merchandise Shop and runDisney-themed Brooks Running shoes.
- Once inside the AdventHealth Arena, you'll have access to both merchandise areas.
- Guests may try on Brooks running shoes before entering the main shopping area.
- All items are subject to availability, and some may sell out.
Expo Location
ESPN Wide World of Sports Complex
AdventHealth Arena
The virtual queue gives guests access to both the runDisney Merchandise Shop and the Brooks x Disney running shoe display and sales area, featuring exclusive designs created for the Wine & Dine Half Marathon Weekend.
The virtual queue is required only on the first day of the Expo (October 23). It is not used on later days.
How to Join the Virtual Queue
You'll need the My Disney Experience app with location services turned on.
Step-by-step process:
- Open the app and tap the three-line menu (?) at the bottom right.
- Select "Virtual Queues."
- Tap "Join Virtual Queue."
- Choose "runDisney Merchandise Shop and runDisney-themed Brooks Running shoes."
- Select your shopping party (up to six people). All members must already be on your Family & Friends list in My Disney Experience.
- Tap "Join Virtual Queue."
- If spots are available, you'll receive a confirmation screen with your estimated wait time. The wait time may appear long if it includes time before the Expo opens at 10:00 AM Eastern.
- When it's your turn, you'll receive a push notification with a digital entry code.
- Once notified, you'll have one hour to arrive at the AdventHealth Arena at ESPN Wide World of Sports.
When you arrive, follow signs to the check-in area and show your digital entry code, MagicBand, MagicBand+, or Disney MagicMobile pass to a Cast Member.
Important Details
- Club runDisney Gold and Platinum Members do not need to join the virtual queue for their early access shopping windows.
- Each guest in the virtual queue will receive a separate digital entry code. If you lose yours, open the app menu (?) and select "Virtual Queues" to find it.
- The virtual queue is required only on October 23, for the runDisney Merchandise Shop and runDisney-themed Brooks Running shoes.
- Once inside the AdventHealth Arena, you'll have access to both merchandise areas.
- Guests may try on Brooks running shoes before entering the main shopping area.
- All items are subject to availability, and some may sell out.
Expo Location
ESPN Wide World of Sports Complex - AdventHealth Arena
The virtual queue gives guests access to both the runDisney Merchandise Shop and the Brooks x Disney running shoe display and sales area, featuring exclusive designs created for the Wine & Dine Half Marathon Weekend.
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