With Woody's Lunch Box, Mini Babybel becomes the Official Snack Cheese of Walt Disney World Resort, Disneyland Resort and Disney Cruise Line

Oct 24, 2017 in "Toy Story Land"

Following today's announcement of Woody's Lunch Box in the new Toy Story Land opening at Disney's Hollywood Studios in summer 2018, Mini Babybel has been announced as the Official Snack Cheese of Walt Disney World Resort, Disneyland Resort and Disney Cruise Line.


“At Bel Brands USA, we are all about sharing smiles and we are delighted to bring that to life through our alliance with Disney,” said Francis Perrin, chief marketing officer of Bel Brands USA, makers of Mini Babybel cheese. “We believe Mini Babybel makes snack time an adventure in deliciousness for the whole family every day and now we can share that fun and great taste with even more families as they enjoy adventures of their own at Disney Parks.”

This announcement kicks off a multi-year strategic alliance between the two family-focused brands.

“We can’t wait for our guests to experience Toy Story Land, and the new quick-service window located within the land will surely delight hungry toys and people alike,” said Carlos Castro, vice president of Disney Corporate Alliances. “We are thrilled to collaborate with Mini Babybel and introduce additional snack offerings in Toy Story Land and throughout Walt Disney World Resort and Disneyland Resort.”

Mini Babybel® Cheese is one of the most popular brands manufactured by Bel Brands USA Inc., a subsidiary of Fromageries Bel. A family-owned cheese maker headquartered in Paris, France, Fromageries Bel produces more than thirty local and international cheese brands that are sold in more than 120 countries around the globe. In addition to Mini Babybel®, other USA favorites include Boursin®, The Laughing Cow® and popular cheese spreads marketed under Kaukauna®, Merkts® and Price*s® labels.

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Article Posted: Oct 24, 2017 / 10:40am EDT