PHOTOS - Concept art and opening details for The NBA Experience at Disney Springs

Oct 19, 2017 in "The NBA Experience"

The NBA Experience concept art
Posted: Thursday October 19, 2017 2:10pm EDT by WDWMAGIC Staff

Disney has today announced that the previously announced NBA Experience will open in the summer of 2019 on the West Side at Disney Springs.

“We are inspired by the design of the new building and the energy that it will bring to the West Side of Disney Springs,” said Senior Vice President of Disney Springs and ESPN Wide World of Sports Complex Maribeth Bisienere.

The state-of-the-art space, inspired by the modern architecture of new NBA arenas around the country, will include interactive games and competitions, immersive experiences, a retail store and an adjacent restaurant.

NBA President, Global Partnerships Sal LaRocca, recently commented on the project, sharing, “This one-of-a-kind experience is sure to be enjoyed by basketball and Disney fans of all ages who visit Disney Springs from around the world.”

Disney is currently in the process of demolishing the DisneyQuest building which closed earlier this year to make way for The NBA Experience.

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DisneySongbird12 days ago

"ESPN Zone" is definitely a big positive step compared to what's there now, although I'd honestly rather see them build up attractions in/at Wide World of Sports. WWoS feels very underutilized and also very isolated from the rest of the property - going all in on the 'you experience the pro game' concept down there, and diversifying out to basketball/baseball/football/soccer/hockey experiences, certainly can't hurt it and the relative isolation is easily solved by running busses down there after the grab bag of upcharge experiences turns it into "ESPN Springs." And then this building can revert to the glorious DisneyQuest 2.0 of my dreams!

TikibirdLand12 days ago

How successful was the restaurant? I honestly don't remember it. But, it's not something I would have gone to, frankly.

lazyboy97o12 days ago

NBA City was just a restaurant and Universal wanted the space for themselves. It was entirely Universal’s decision for that venue to close.

John park hopper12 days ago

Resurrect Mr Toads Wild Ride, Snow White, AE and anything else that will fit in the building. IMO it would be a huge success. Call it Nostalgia Disney

LSLS12 days ago

As a die hard hockey fan, totally agree. Honestly the place is too large for a single sport in general. I still think the easy fix is this becomes an espn area. Put a good sports bar in (don't recycle the boardwalk menu/service), and then instead of a bunch of things dedicated to one sport, you have sections for basketball, baseball, football, etc. I mean, can't fault disney for not doing it in that the nba wanted to pay for this, but it failed like 15 miles away.

DisneySongbird19 days ago

Tampa is absolutely a great NHL franchise, but almost all the problems with an NBA experience are going to be there for an NHL experience plus hockey is a less popular sport and far less accessible to newcomers outside of Canada and Canada-adjacent locations. And I'm not just saying that as someone who will (full bias disclosure) spend the next 20 years mad at anything and everything that goes into that building over DisneyQuest being murdered. It was a solid concept that just needed a refresh with modern arcade and VR tech!!

The_Jobu21 days ago

Tampa really is a great franchise.

GimpYancIent22 days ago

Agreed, start by reutilizing the NBA experience space for something that is interesting and entertaining. PS; How much is the NBA paying Disney to utilize the space and to spread the propaganda, I mean advertising, that the NBA is actually really popular outside of China,

SoFloMagic22 days ago

It was fun, but it was only fun when empty. When busy it's difficult to do the more fun attractions. Which isn't great.

vikescaper22 days ago

I wonder how an NHL experience would do considering there is a successful NHL franchise right down the road.

Nickels522 days ago

No idea how to judge it with the pandemic, I don’t ever think it’s going to be a huge draw and that’s ok. Not everything needs a line to get in.

John park hopper22 days ago

Said from the start it would be a flop--must be Clairvoyant

The Great Gonzo23 days ago

If I lived in Florida I'd much rather have a Disneyquest annual than an NBA experience one. It seems like they just have the same game over and over again. A ghost wouldn't even haunt this place.

Bocabear26 days ago

It feels like that entire end of Disney Springs needs a shot in the arm... House Of Blues is needs something... Cirque has been shuttered for 2 years, and the NBA crap was about the worst idea ever... Seems like they are removing theme from Splitsville... I would think that a Cirque based attraction/Restaurant/Bar would give people someplace exciting to go that would be more fabulous than Gideon's Bakehouse. It is pretty sad when the premiere shopping destination owned by the world leader in themed entertainment's best themed shop is a cookie place. They can do better...they should do better. And if anyone needs convincing look at the lines for Gideon's Bakehouse... Cookies are goo, sure, but it's that bit of extra magic that drives attendance....Something old Disney used to understand....