New concept art and details of activities coming to the NBA Experience at Disney Springs

Dec 19, 2018 in "The NBA Experience"

The NBA Experience concept art
Posted: Wednesday December 19, 2018 10:08am ET by WDWMAGIC Staff

Disney has today revealed new details on the upcoming NBA Experience, opening in Disney Springs summer 2019.

“Developed with the NBA, and inspired by the league’s 29 arenas around the country, NBA Experience will highlight the heart-pounding action and excitement of the NBA world,” said Stan Dodd, Executive Producer, Walt Disney Imagineering. “From training simulations and clock-racing competitions to fan-favorite NBA moments – we’re bringing new experiences and thrilling games to life to make fans truly feel like a star player.”

“The Walt Disney Imagineering team has unparalleled expertise in creating best-in-class attractions for the millions of guests who visit their parks each year,” said Salvatore LaRocca, President, Global Partnerships, NBA. “The NBA Experience will be a destination for basketball fans from all over the world, and we are excited to partner with Disney to bring new and lifelong fans closer to the game.”

According to Disney, NBA Experience will feature something for everyone. Visitors will get a glimpse into the atmosphere at the NBA Draft, participate in their own scouting reports, go through pregame preparations, and step onto the court to make clutch shots and highlight reel-worthy slam dunks. With a dozen unique and innovative activities, guests will:

  • Experience one of the biggest milestones for a basketball player at the NBA Draft with a photo moment that re-creates the atmosphere of the draft stage.
  • Track and improve their jump shots and passing skills in a replicated NBA Combine challenge, complete with a scouting report that highlights their stats at the end of the session.
  • Step onto the court and hear the roar of the crowd as they maneuver through a series of timed shots to aim for a high score.
  • Execute the perfect slam dunk just like NBA superstars, captured by cameras surrounding adjustable baskets.
  • Test their ball-handling skills with an interactive trainer who will challenge them with a variety of dribbling routines.
  • Use an oversized slingshot to launch basketballs at hoops of varying heights, making as many shots as possible before the clock runs out in this thrilling timed challenge.
  • Immerse themselves in the rich legacy and history of NBA and WNBA championship-winning teams.
  • Access a team locker room that showcases up-to-date statistics and visuals of top NBA and WNBA players.
  • Test their knowledge of the NBA and WNBA – past and present – during a trivia game with up to 25 participants competing against one another to be champion.
  • Enjoy two 180-degree cinematic presentations that showcase the in-arena experience moments before the start of the game, as well as special stories from the players’ perspectives.
  • Take a seat at an interactive multi-screen module to watch replay clips from NBA games, using the tools at their stations to make the right calls.
  • Play interactive basketball games, from the fan-favorite Pop-A-Shot to modern video games.
  • Exclusive NBA-themed merchandise designed by Disney.
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DisneySongbird14 days ago

"ESPN Zone" is definitely a big positive step compared to what's there now, although I'd honestly rather see them build up attractions in/at Wide World of Sports. WWoS feels very underutilized and also very isolated from the rest of the property - going all in on the 'you experience the pro game' concept down there, and diversifying out to basketball/baseball/football/soccer/hockey experiences, certainly can't hurt it and the relative isolation is easily solved by running busses down there after the grab bag of upcharge experiences turns it into "ESPN Springs." And then this building can revert to the glorious DisneyQuest 2.0 of my dreams!

TikibirdLand14 days ago

How successful was the restaurant? I honestly don't remember it. But, it's not something I would have gone to, frankly.

lazyboy97o14 days ago

NBA City was just a restaurant and Universal wanted the space for themselves. It was entirely Universal’s decision for that venue to close.

John park hopper14 days ago

Resurrect Mr Toads Wild Ride, Snow White, AE and anything else that will fit in the building. IMO it would be a huge success. Call it Nostalgia Disney

LSLS14 days ago

As a die hard hockey fan, totally agree. Honestly the place is too large for a single sport in general. I still think the easy fix is this becomes an espn area. Put a good sports bar in (don't recycle the boardwalk menu/service), and then instead of a bunch of things dedicated to one sport, you have sections for basketball, baseball, football, etc. I mean, can't fault disney for not doing it in that the nba wanted to pay for this, but it failed like 15 miles away.

DisneySongbird21 days ago

Tampa is absolutely a great NHL franchise, but almost all the problems with an NBA experience are going to be there for an NHL experience plus hockey is a less popular sport and far less accessible to newcomers outside of Canada and Canada-adjacent locations. And I'm not just saying that as someone who will (full bias disclosure) spend the next 20 years mad at anything and everything that goes into that building over DisneyQuest being murdered. It was a solid concept that just needed a refresh with modern arcade and VR tech!!

The_Jobu23 days ago

Tampa really is a great franchise.

GimpYancIent24 days ago

Agreed, start by reutilizing the NBA experience space for something that is interesting and entertaining. PS; How much is the NBA paying Disney to utilize the space and to spread the propaganda, I mean advertising, that the NBA is actually really popular outside of China,

SoFloMagic24 days ago

It was fun, but it was only fun when empty. When busy it's difficult to do the more fun attractions. Which isn't great.

vikescaper24 days ago

I wonder how an NHL experience would do considering there is a successful NHL franchise right down the road.

Nickels524 days ago

No idea how to judge it with the pandemic, I don’t ever think it’s going to be a huge draw and that’s ok. Not everything needs a line to get in.

John park hopper24 days ago

Said from the start it would be a flop--must be Clairvoyant

The Great Gonzo25 days ago

If I lived in Florida I'd much rather have a Disneyquest annual than an NBA experience one. It seems like they just have the same game over and over again. A ghost wouldn't even haunt this place.

Bocabear28 days ago

It feels like that entire end of Disney Springs needs a shot in the arm... House Of Blues is needs something... Cirque has been shuttered for 2 years, and the NBA crap was about the worst idea ever... Seems like they are removing theme from Splitsville... I would think that a Cirque based attraction/Restaurant/Bar would give people someplace exciting to go that would be more fabulous than Gideon's Bakehouse. It is pretty sad when the premiere shopping destination owned by the world leader in themed entertainment's best themed shop is a cookie place. They can do better...they should do better. And if anyone needs convincing look at the lines for Gideon's Bakehouse... Cookies are goo, sure, but it's that bit of extra magic that drives attendance....Something old Disney used to understand....