New concept art and details of activities coming to the NBA Experience at Disney Springs

Dec 19, 2018 in "The NBA Experience"

The NBA Experience concept art
Posted: Wednesday December 19, 2018 10:08am ET by WDWMAGIC Staff

Disney has today revealed new details on the upcoming NBA Experience, opening in Disney Springs summer 2019.

“Developed with the NBA, and inspired by the league’s 29 arenas around the country, NBA Experience will highlight the heart-pounding action and excitement of the NBA world,” said Stan Dodd, Executive Producer, Walt Disney Imagineering. “From training simulations and clock-racing competitions to fan-favorite NBA moments – we’re bringing new experiences and thrilling games to life to make fans truly feel like a star player.”

“The Walt Disney Imagineering team has unparalleled expertise in creating best-in-class attractions for the millions of guests who visit their parks each year,” said Salvatore LaRocca, President, Global Partnerships, NBA. “The NBA Experience will be a destination for basketball fans from all over the world, and we are excited to partner with Disney to bring new and lifelong fans closer to the game.”

According to Disney, NBA Experience will feature something for everyone. Visitors will get a glimpse into the atmosphere at the NBA Draft, participate in their own scouting reports, go through pregame preparations, and step onto the court to make clutch shots and highlight reel-worthy slam dunks. With a dozen unique and innovative activities, guests will:

  • Experience one of the biggest milestones for a basketball player at the NBA Draft with a photo moment that re-creates the atmosphere of the draft stage.
  • Track and improve their jump shots and passing skills in a replicated NBA Combine challenge, complete with a scouting report that highlights their stats at the end of the session.
  • Step onto the court and hear the roar of the crowd as they maneuver through a series of timed shots to aim for a high score.
  • Execute the perfect slam dunk just like NBA superstars, captured by cameras surrounding adjustable baskets.
  • Test their ball-handling skills with an interactive trainer who will challenge them with a variety of dribbling routines.
  • Use an oversized slingshot to launch basketballs at hoops of varying heights, making as many shots as possible before the clock runs out in this thrilling timed challenge.
  • Immerse themselves in the rich legacy and history of NBA and WNBA championship-winning teams.
  • Access a team locker room that showcases up-to-date statistics and visuals of top NBA and WNBA players.
  • Test their knowledge of the NBA and WNBA – past and present – during a trivia game with up to 25 participants competing against one another to be champion.
  • Enjoy two 180-degree cinematic presentations that showcase the in-arena experience moments before the start of the game, as well as special stories from the players’ perspectives.
  • Take a seat at an interactive multi-screen module to watch replay clips from NBA games, using the tools at their stations to make the right calls.
  • Play interactive basketball games, from the fan-favorite Pop-A-Shot to modern video games.
  • Exclusive NBA-themed merchandise designed by Disney.
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NunuJan 27, 2020

Rest in peace NBA's legend Kobe Bryant and his daughter Gianna. Here's hoping NBA at DS puts up a tribute of some kind, celebrating Kobe's life and achievements.

ZachPLJan 07, 2020

I feel like disney should have tried a little harder with some of the games, I mean look at this, this looks fun

DisorbustDec 16, 2019

I wonder if they are asking themselves what else they can do with the space yet.

JenniferSDec 15, 2019

Turns out ... nowhere fast.

LSLSDec 04, 2019

NBA has seen a MASSIVE drop in TV ratings this year so far. TNT down 23%, ESPN down 20%. Could be a bad sign for NBA Experience as well.

unoriginal26Dec 02, 2019

With 90 crafts on tap, I would say yep!

dodgr98Nov 20, 2019

FWIW, when I was down there last week, I wasn't sure it was open because I saw no one entering or exiting.

peter11435Nov 19, 2019

Correct. Nametags are not an indicator as there are many third party operating participant locations whose employees wear Disney CM nametags. Many of the World Showcase locations as you mentioned are operating participants but their employees wear Disney nametags and costumes despite that they don’t work for Disney. My comment you quoted was referring to NBA experience cast. They are Disney cast members as the facility is owned and operated by Disney.

dreamfinderNov 19, 2019

I do believe that at least some of 3rd party O/O locations who wear CM nametags, but are not Disney CMs. For instance, Palmas Group runs the food at Coronado and the Mexico pavilion. On their jobs website, you can see picture of CMs at La Cava del Tequila and La Hacienda de San Angel, both wearing the typical CM nametags. I'm pretty sure I've seen the same at other locations such as Basin as well. My google-fu isn't working well right now at finding pictures of other CMs.

bpiperNov 19, 2019

While they may have had one in CA, I was referring to the one in Downtown Disney Westside. It was in the park area that became the food truck park. It wasn't that large, but a lot of kids were attempting to skate or learning how to fall graciously when I saw it. I don't remember the skate rental price, but I remember thinking that it was reasonable. Which has become a strange sight at WDW.

LilofanNov 19, 2019

Thanks for the info. I just looked up, yes indeed Downtown Disney in CA had a winter skating rink for guests in 2012.

bpiperNov 19, 2019

If memory serves, Disney had put up a skating rink for the Holidays in the park that became the food truck area for several years.

LSLSNov 19, 2019

ESPN has a few rights to the NHL now (ESPN+), but it would not be more popular (and I'm die hard hockey). I still think the only way to make these work is to make it an ESPN theme that includes all sports. And even then, I doubt it does too well with the price tag. I think you are much better off making it more of like an arcade style (or Dave and Busters style) where you pay per game played type thing. I may be wrong, but I would think that letting people in to see the stuff you can do (with the option to pay to play one or two things, or buy say a wristband) would go much further. BUT, speaking to have any of these succeeded, it looked very similar to what they have at the hockey hall of fame which is very cool (though, most people probably aren't going specifically JUST for these experiences at the HHOF).