VIDEO - NBA Experience officially opens its doors to guests at Disney Springs

Aug 12, 2019 in "The NBA Experience"

NBA Experience Grand Opening
Posted: Monday August 12, 2019 3:22pm ET by WDWMAGIC Staff

The NBA Experience at Disney Springs officially opened its doors to guests today - a collaboration between the Walt Disney Company and the NBA.

“NBA Experience lets everybody who loves the game, live it,” said Bob Iger, chairman and CEO of The Walt Disney Company. “We’re excited to open the doors to a fun and unique experience for fans of all ages.”

Athletes and personalities from the world of NBA and WNBA were in attendance, including Naismith Basketball Hall of Famers Kareem Abdul-Jabbar and Grant Hill, along with NBA legend Dwyane Wade, Milwaukee Bucks center Brook Lopez, Utah Jazz point guard Mike Conley, Indiana Pacers guard Victor Oladipo, Orlando Magic forward Aaron Gordon, Miami Heat forward Udonis Haslem and WNBA legend Swin Cash, now the vice president of basketball operations and team development for the New Orleans Pelicans.

“I want to thank Bob Iger and the Walt Disney Imagineering team for capturing the authentic NBA experience at this landmark destination at Disney Springs,” said NBA Commissioner Adam Silver. “Disney creates memorable experiences better than anyone, and we are thrilled to share the excitement of NBA basketball with fans and Walt Disney World guests from around the world.”



In collaboration with the NBA, Walt Disney Imagineering developed NBA Experience as an immersive, interactive venue. The high-energy environment offers 13 different basketball-related activities across 44,000 square feet and two floors.

A ticket to NBA Experience grants access to every activity, in any order guests choose, and they can return to stations throughout the day to improve performance or learn even more about the game.

Pricing is $34 for ages 10+, and $29 ages 3-9.

Games inside the NBA Experience include:

  • Dribble! – Test ball-handling skills with an interactive coach who leads a variety of dribbling routines
  • Dunk! – Execute the perfect slam just like a superstar, captured by cameras surrounding height-adjustable baskets
  • Slingshot –Use an oversized slingshot to launch balls at hoops of varying heights, making as many baskets as possible before the clock runs out in this thrilling timed challenge
  • Shoot! – Step onto the court and hear the roar of the crowd while maneuvering through a series of last-second shots before the clock expires
  • Combine – Compare wingspan and vertical leap to NBA or WNBA players with this series of tests that replicates NBA Combine drills
  • Draft – Experience one of the biggest milestones for a basketball player at the NBA Draft with a photo moment that re-creates the electric atmosphere of the Draft stage
  • Replay – Take a seat at an interactive, multi-screen module to watch replay clips from NBA games and use tools at the station to make the right calls
  • Players –Enter the off-court sanctuary of the locker room and explore current team rosters, records and highlights
  • Champions – Be immersed in the rich legacy and history of NBA and WNBA championship teams and take a photo with replicas of the NBA championship and MVP trophies
  • “Game Time” – Watch a heartwarming film about the in-arena game experience and the impact it has on a young woman and her father
  • “Together” – Discover the amazing on- and off-court story of an NBA superstar in this inspirational, 180-degree cinematic presentation
  • Arcade –Play interactive games, from the fan-favorite Pop-A-Shot to the latest NBA video games
  • Trivia –Demonstrate knowledge of the NBA and WNBA – past and present – during a multi-player, real-time contest
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peng5 days ago

You know, I feel like its the most likely, that or it becomes another space for disney merch (but personally I'd take another crack at an arcade).

MisterPenguin5 days ago

If you don't watch the straight to video sequels, hand in your Disney Adult Card!!

cookiee_munster5 days ago

I'm questioning my own Disney nerdiness with struggling trying to work this out...

MisterPenguin6 days ago

How about a... and ?

lunchbox11756 days ago

Please....Please....Please put in some sort of Wreck It Ralph arcade and gaming experinece....DisneyQuest was great, not sure why they got rid of it.

Unbanshee8 days ago

Some more photos from Blog Mickey https://blogmickey.com/2024/04/disney-world-begins-de-theming-failed-nba-experience-at-disney-springs/

Disstevefan18 days ago

Or the worlds biggest DVC preview and sales center!!

MisterPenguin8 days ago

Finally, a pharmacy in the bubble!

PaulZ8 days ago

Getting ready to build the Super Target.

Rteetz8 days ago

Paneling on the exterior of the building is being removed.

Club CooloholicMar 04, 2024

All the Deluxe Resorts used to have these kids clubs...which made so much sense. Miss them,!

SoFloMagicFeb 27, 2024

I was curious, so I did a bit of research. Sounds like it's a licensing deal: "The 10-year, $1.5 billion deal with ESPN gives PENN access to ESPN personalities and channels, which include live sports, studio shows, and written articles." https://sportshandle.com/penn-2023-q2-earnings-espn-bet/

CompedFeb 27, 2024

I'm not privy to their contract talks, but I would assume there's some level of revenue sharing involved.

SoFloMagicFeb 27, 2024

Ah ok. So partial ownership but no revenue sharing?