May the 4th Star Wars Merchandise Event at Disney's Hollywood Studios to Use Virtual Queue

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Star Wars Day 2025 Merchandise

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Posted: Monday April 28, 2025 10:33am ET by WDWMAGIC Staff

Disney has announced that a virtual queue will be used for the Star Wars May the 4th merchandise event at Disney’s Hollywood Studios. Guests will need to join the queue through the My Disney Experience app to access limited-edition Star Wars-themed items at Stage 1 Company Store.

Star Wars Day 2025 Merchandise

The shopping event takes place on Sunday, May 4, 2025, and will feature a variety of new releases, including apparel, collectibles, and limited-release pins.

Here are the details:

Guests must have valid park admission and a Disney’s Hollywood Studios reservation to join the virtual queue.
Virtual queue enrollment in My Disney Experience opens at 7:00 am Eastern Time on May 4, 2025.
Joining the virtual queue does not guarantee access to the event.
Merchandise is subject to availability and may sell out.
Purchasing limits will be in place.

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esskayApr 30, 2025

The more I look at the embroidery on the hat the worse it gets, it's incredibly poor quality.

Deathshead2goldApr 29, 2025

I agree alot of merchandise from star wars is very girly or kiddie looking they don't make alot of cool things anymore

PhroobarApr 28, 2025

Spend less money and go to Universal Studio's Fan Fest instead.

esskayApr 28, 2025

Ah yes, of course its a VQ. I'm being dragged there on the 4th despite my protests. I'm a star wars fan but have zero desire to be there that day. It'd be different if it was an actual thing with special events and such, but nothing is going on, just expensive merch and hoards of people wearing their best target star wars t-shirts.

HauntedPirateApr 28, 2025

Don't forget a couple of cringe-worthy photos of said merchandise. The Hoth recreation and the guy trying to look ... I don't even know. "Hold out your hand like you are reaching for your phone... Perfect!!! *click*"

monothingieApr 28, 2025

Imagine paying theme park admission of $100+ to be able to join a VQ and then wait in line to buy overpriced merch, which will likely be sold out by the time you get a chance to actually buy it, all made in factory by people making $1 per day, all based on a once beloved franchise that the company you're buying it from completely ruined.

wdwmagicApr 28, 2025

May the 4th Star Wars Merchandise Event at Disney's Hollywood Studios to Use Virtual Queue https://www.wdwmagic.com/attractions/star-wars-land/news/28apr2025-may-the-4th-star-wars-merchandise-event-at-disneys-hollywood-studios-to-use-virtual-queue-system.htm

larryzApr 27, 2025

Wouldn't Darth's Moll be Padmé Amidala?

Dr.GrantSeekerApr 25, 2025

Anyone else miss Darth’s Mall?

larryzApr 23, 2025

It commemorates the time the Millennium Falcon was an Exogorth's kidney stone.

esskayApr 23, 2025

Still feels incredibly weird they seem willing to throw money down the drain by ignoring May 4th. They're usually all over this sort of thing, why would you put so little effort into something people seem actually willing to spend money on. It's right after the new season of Andor comes out, throw in a couple of Andor specific pieces of merch, a basic little storm troopers walking in a line through the park parade and you've got a few extra million quid profit every day for the week or two you run it for.

Epcot82GuyApr 22, 2025

The merch looks pretty solid. They do know what they are doing when they put their mind and resources to it. I do agree that the reduction to one day vs. a period (with May 4 being the big day) is a strange choice. Even if it was the two weekends surrounding May 4 (or before/after if it falls on a weekend), you would think you would have better return - especially with the focus of most of their current target audiences.