Star Wars themed resort confirmed for Walt Disney World as part of new Disney 360 vacation concept

Jul 15, 2017 in "Star Wars Galaxy's Edge"

Star Wars Resort concept art
Posted: Sunday July 16, 2017 7:29pm EDT by WDWMAGIC Staff

Disney has today confirmed its plans to build a new Star Wars-Inspired themed resort at Walt Disney World.

Part of a new Disney 360 vacation concept, this revolutionary new vacation experience will be a living adventure that allows guests to immerse themselves in an entirely new form of Disney storytelling.

“It’s unlike anything that exists today.” Bob said. “From the second you arrive, you will become a part of a Star Wars story! You’ll immediately become a citizen of the galaxy and experience all that entails, including dressing up in the proper attire. Once you leave Earth, you will discover a starship alive with characters, stories, and adventures that unfold all around you. It is 100% immersive, and the story will touch every single minute of your day, and it will culminate in a unique journey for every person who visits.”

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Sirwalterraleigh22 hours ago

It’s been mismanaged. “Worse spot” is purely subjective. I’d say that the shows make it more impactful in a way that never could have happened before. But…big BUT that doesn’t mean it’s been managed correctly. Disney has not managed it well considering it’s resources. Disney messed up. Bob Iger messed up. And that means Disney messed up because Bob Iger works for Disney…which means Disney messed up. But the important part is Disney messed up. It’s not “dead” at all. And you can’t take anything seriously that says it’s “dead”. Mismanaged? Hell yes! Is that “understandable”? Not really…it was pretty deliberate.

flynnibus22 hours ago

Until we are at the state that someone who pitches a SW product gets a response like 'eww... no one would touch anything star wars'... this idea of SW dying is bunkus. No one will replicate the kind of hype that SW had when Lucas first started doing the SEs and working on the prequels.. but that doesn't mean the line is dead or dying. SW is a thing to people from age 3-75 now... that's success that almost no one can touch.

corran horn22 hours ago

Again, if you think Star Wars is in a worse spot now than it was in previous decades I think you've got an agenda of your own.

Sirwalterraleigh23 hours ago

…since we’re down the hole… You are probably correct…Star Wars was a cultural blip. It fit the conditions at the time. The post Vietnam/cynicism of the 70s began to give way to the renewed desire for hero worship of the 80’s. It fit the times and it started the technological revolution in film. Lucas has commented on it alot over the years. Could that be “matched”?…no. But we’ve seen with MCU what good characters and fun stories can do…and they don’t have to be juvenile or silly. Really not that hard of a formula…give them a decent character and a somewhat coherent story and some fist pump moments.

Disstevefan123 hours ago

I am not sure even if they didn’t write stories with an agenda in mind; even if they really tried to just write a good movie, I don’t think they could match the success the original trilogy of the 70’s.

Sirwalterraleigh23 hours ago

How’d they do? -37% and -43% at the box office and clearance bins at Walmart are definitely what the analysts want, eh? 😉

corran horn1 day ago

yeah, mea culpa, by 'releasing' I meant it existing at all, box office, merch, etc. I think it's a known fact that Disney released the ST to more immediately realize a return on their investment. I don't think this is some secret.

corran horn1 day ago

I imagine these are the same people who say the Abrams films destroyed Star Trek only for there to be four ongoing Star Trek series shortly after.

Sirwalterraleigh1 day ago

Good…then I expect more than the “…SOME people like them…” line. That is a completely irrelevant stance to the meat of the problem. They’re not using their ip properly outside of the theater…which was 95% of the point of buying it. Ask Bob and see if he’ll lie to you. That is a business stance. It’s about longterm pull and profitability. Some people like fast and the furious…doesn’t mean Disney would or should be happy with that if they owned it either. Do I detect clever, tongue in cheek sarcasm? To be fair…prequels have been more resilient than I thought. But Is it’s five year “Renaissance” a coincidence with Disney mismanagement of sequels? Funny how the world is full of so many coincidences.

MisterPenguin1 day ago

If the PT destroyed the franchise, there wouldn't have been the ST (and the one, good standalone, Rogue One). If the ST destroyed the franchise, there wouldn't be great SW series on D+. Those are facts.

Wendy Pleakley1 day ago

The Disney sequels destroyed the Star Wars franchise just as the Lucas prequels also destroyed the Star Wars franchise. You can't deny the facts people.

MisterPenguin1 day ago

Umm... actually... The theatrically released films of SW under Disney had a Box Office of $5.9B. However, they had a combined budget of $1.5B. When you use the general rule of thumb that the budget is 50% more due to advertising and administration, and the B.O. is split between the studio and theaters, then the total profit from SW theatrical movies is only $0.8B. (This includes Solo's $234M loss.) Of course, there is after market income (before D+) and merch. And the hard-to-assess benefit of SW in Disney parks and Disney streaming. And LucasFilm's Industrial Light and Magic makes money from other studios. But, the theatrical releases by themselves, have not recouped Disney's purchase price of LucasFilm.

corran horn1 day ago

I'm 45yo. I've got two kids. I was there. I saw it all.

Sirwalterraleigh1 day ago

I’m gonna debate Star Wars history with ya, kid…it’s time to move on. Well past.