SMS Audio forms strategic alliance with Walt Disney Parks and Resort including sponsorship of Star Tours

Mar 26, 2015 in "Star Tours - The Adventures Continue"

SMS Audio has entered into a multi-year agreement with Walt Disney Parks and Resort to become the Official Headphones of Walt Disney World Resort in Florida and Disneyland Resort in California.

As part of the agreement, SMS Audio becomes the sponsor of Star Tours - The Adventures Continue at Disney's Hollywood Studios, and the Avengers Super Heroes Half Marathon Weekend and Star Wars Marathon Weekend at Disneyland Resort in California.

SMS Audio also becomes the official headphones of D23, including product offers for D23 members and an appearance at the upcoming D23 EXPO in August 2015. 

Finally, SMS Audio products will be available at Walt Disney World, including featured placement during Star Wars Weekends. SMS Audio currently has a Star Wars First Edition SMS Audio headphone range available, and in the spring, the Second Edition Star Wars SMS Audio headphone collection will be available depicting fan favorite themes such as Tie Fighter, Chewbacca, R2-D2 and Darth Vader.

“Establishing an alliance with Walt Disney Parks and Resorts is consistent with our strategic goal to build SMS Audio into a premiere global audio brand,” said Brian M. Nohe, president of SMS Audio.

“This alliance brings together two companies who share a commitment to providing high-quality entertainment experiences,” said Tiffany Rende, senior vice president of Disney Corporate Alliances and Operating Participants. “We’re thrilled to have SMS Audio join us as we continue to enhance our guest offerings. “

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Article Posted: Mar 26, 2015 / 8:00am EDT