New Colortopia exhibit opens at Epcot's Innoventions

Nov 12, 2015 in "Innoventions"

Colortopia overview
Posted: Thursday November 12, 2015 3:36pm EST by WDWMAGIC Staff

Colortopia presented by Glidden opens tomorrow November 13 2015 at Epcot's Innoventions East.

The 3700 sq. ft. exhibit is made up of three interactive zones, along with a companion mobile app and website.

The 30 minute experience begins in the "Power of Color Theater" where a short presentation narrated by Ty Burrell explores the psychology of color.

Inside the theater, the white walls of the circular room change color with the presentation, showing how colors can represent moods and emotions.

"The Color Lab" is next, where guests can play Color Mix 'n Match and Spinning Spectrums. Resembling the console from Dr Who's Tardis, the Color Mix 'n Match station lets guests mix red, green and blue to make new colors.

Spinning Spectrums demonstrates persistence of vision through spinning colored disks. The Color Lab is a short experience, but something that younger guests will appreciate.

The final activity in the exhibit is "Color Our World," where guests start out playing with multi-colored shadows in a short pre-show.

Guests are then given a magic paintbrush to color the walls of a white circular room. By dipping the brush into a paint bucket in the center of the room, guests can paint color onto the line art murals on the walls. The magic brush has fibre optic bristles that change to match the color of the selected paint bucket, giving a nice interactive effect that kids especially will love. Even the murals react according to the colors used.

Finally, there is a companion website at and mobile app that allows guests to continue the experience outside of the exhibit.

Colortopia is open daily inside Innoventions from 9am to 7pm.

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MuktaDec 31, 2015

I recently visited this attraction and I really enjoyed it. Is it necessary for a first time visitor? no. For those of us who go frequently and enjoy something new to do, it is a breath of fresh air. Fun, interesting and entertaining.

smbarrDec 31, 2015

I actually liked this exhibit when we were there in December.

wdriveDec 28, 2015

Baymax is already meeting in Innoventions, across from the Mickey, Minnie and Goofy meet and greet.

brb1006Dec 28, 2015

Any updates on what?

prfctlyximprctNov 21, 2015

Saw this on Twitter, not sure if true or where to post

TJ VazquezNov 18, 2015

I actually think this exhibit fits very well here in Epcot, and I really hope they have more educational/fun offerings like this one.

GeorgeNov 13, 2015

Well slap me with a silly paint stirrer and color me impressed. Colortopia is just what the doctor ordered!

HakunamatataNov 13, 2015

Interesting. I guess my ADHD always kicked in before I got down to that last part because I don't recall that particular phraseology.

sshindelNov 13, 2015

I think you need to refer to the dedication plaque: To all who come to this Place of Joy, Hope and Friendship WELCOME Epcot is inspired by Walt Disney's creative vision. Here, human achievements are celebrated through imagination, wonders of enterprise and concepts of a future that promises new and exciting new paint colors for all. May EPCOT Center entertain, inform and inspire and, above all, may it instill a new sense of color and pride in man's ability to paint a world that offers hope to people everywhere. E. Cardon Walker Chairman and Chief Executive Officer Walt Disney Productions October 24, 1982

HakunamatataNov 13, 2015

Curious which theme that would be?

Kevin_WNov 13, 2015

I didn't know what to expect when this was announced, but it sounds pretty cool to me and in keeping with the Epcot theme. I hope it sticks around long enough for us to see it some day.

GeorgeNov 13, 2015

I would say the answer to your question is "No, you are not alone. Rejoice and be happy."

disney4life2008Nov 12, 2015

Though, I am not sure the Crayola Experience is marketed towards tourists. While I am positive its a lure for those with kids especially given that the Florida Mall is a major tourist destination. I think the crayola experience is more locally marketed.

WondersOfLifeNov 12, 2015

Well.. Technically those 30 valuable minutes of my $100 theme park ticket are wasted in Epcot with this thing when I could be doing..... Uh.... Well...... .....Yea. Smart move, Glidden. o.o